Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 536442
Title Authenticity and the Contradictions of the “Ecotourism Script” : Global Marketing and Local Politics in Ghana
Author(s) Büscher, Bram; Bremer, Renée van den; Fletcher, Robert; Koot, Stasja
Source Critical Arts 31 (2017)4. - ISSN 0256-0046 - p. 37 - 52.
DOI http://dx.doi.org/10.1080/02560046.2017.1386697
Department(s) Sociology of Development and Change
WASS
Publication type Refereed Article in a scientific journal
Publication year 2017
Availibility Full text available from 2019-08-09
Keyword(s) authenticity - development - ecotourism - Ghana - marketing - politics
Abstract Tourism in Ghana has been developing rapidly over the last decade. By marketing over a dozen “community ecotourism” sites, particularly around monkey and forest sanctuaries, Ghana hopes to attract travellers to spend money in the country and so aid local development and protect natural resources. This paper analyses this trend, outlining several contradictions in the country’s national branding of “authenticity” in ecotourism and how this takes local shape in the case of the Tafi-Atome monkey sanctuary in Eastern Ghana. We propose that actors on different levels in Ghana appear to market and brand ecotourism according to a “script” that directs and influences local ecotourism practices in ways that obscure these contradictions and thereby enable continuation of and belief in the script. We conclude that this “ecotourism script” is central to the promotion and implementation of ecotourism in general, and needed to maintain the belief that the activity is an important conservation and development panacea.
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