Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 536497
Title Social Media for Enhancing Stakeholders' Innovation Networks in Ontario, Canada
Author(s) Kaushik, Pawandeep; Chowdhuy, Ataharul; Hambly Odame, Helen; Passen, Annemarie van
Source Journal of Agricultural and Food Information (2018). - ISSN 1049-6505 - p. 1 - 23.
DOI http://dx.doi.org/10.1080/10496505.2018.1430579
Department(s) WASS
Knowledge Technology and Innovation
Publication type Refereed Article in a scientific journal
Publication year 2018
Keyword(s) Communication - Innovation - Local Food - Networks - Ontario - Social Media
Abstract This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic − an online data mining tool from the social media platforms − and key informant interviews. Findings revealed that stakeholders could be more innovative in their use of social media, but they would be unlikely to do so, without tapping into beneficial interactions of weak ties, as well as fostering strong ties. They also need to utilize the high brokerage role of key facilitating organizations and develop a social media strategy by integrating both ‘online’ and ‘offline’ interactions.
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