Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 538186
Title Understanding preferences for interventions to reduce microbiological contamination in Dutch vegetable production
Author(s) Asseldonk, M.A.P.M. Van; Malaguti, L.; Breukers, M.L.H.; Fels, H.J. van der
Source Journal of Food Protection 81 (2018)6. - ISSN 0362-028X - p. 892 - 897.
DOI https://doi.org/10.4315/0362-028X.JFP-17-106
Department(s) WASS
LEI Innovation, Risk and Information Management
VLAG
RIKILT - BU Toxicology Bioassays & Novel Foods
Publication type Refereed Article in a scientific journal
Publication year 2018
Keyword(s) Behavior - Fresh produce - Incentive - Microbiology - Pathogen
Abstract

Understanding growers' preferences regarding interventions to improve the microbiological safety of their produce could help to design more effective strategies for the adoption of such food safety measures by growers. The objective of this survey study was to obtain insights for the design of interventions that could stimulate growers to increase the frequency of irrigation water sampling and water testing to reduce possible microbiological contamination of their fresh produce. The results showed that price intervention, referring to making the intervention less costly by reducing the price via discounts, is the most effective strategy to change growers' intentions to increase their frequency of irrigation water testing. Moreover, a sense of urgency affects their intentions to increase the frequency of irrigation water testing. The findings of this survey support the hypothesis that, to date, safety is not perceived as a quality control issue under normal circumstances, but safety becomes an overriding attribute in a food crisis.

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