Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 543356
Title Measuring implicit associations in food-related consumer research
Author(s) Kraus, Alexandra A.; Piqueras-Fiszman, Betina
Source In: Methods in Consumer Research, Volume 2 / Ares, G., Varela, P., Elsevier - ISBN 9780081017449 - p. 203 - 230.
DOI https://doi.org/10.1016/B978-0-08-101743-2.00009-1
Department(s) WASS
Marketing and Consumer Behaviour
Publication type Peer reviewed book chapter
Publication year 2018
Keyword(s) Cognitive psychology - Consumers - Evaluations - Implicit associations - Indirect methods - Motivations
Abstract

This chapter provides an overview of the theories explaining the mechanisms behind automatic behavior, focusing in particular on implicit associations with food items. We explain the implicit association test (IAT), which is the most widely used procedure to capture "internal" associations. We describe its advantages and limitations in consumer research as well as the developments made throughout past years. We then describe the most recent applications of IATs in the food domain and end with a case study, conclusions, and recommendations for future research.

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