Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 60329
Title Herkomst goed inzetbaar als marketing-instrument. Product Origin as a Valuable Marketing Tool
Author(s) Verlegh, P.W.J.; Ittersum, K. van
Source Voedingsmiddelentechnologie 31 (1998)14/15. - ISSN 0042-7934 - p. 38 - 39.
Department(s) Marketing and Consumer Behaviour
MGS
Publication type Article in professional journal
Publication year 1998
Keyword(s) voedsel - voedingsmiddelen - bronnen - oorsprong - public relations - markten - marketing - marktconcurrentie - aanbodsevenwicht - food - foods - sources - origin - markets - market competition - supply balance
Categories Household Studies (General)
Abstract De indruk die consumenten associeren met de herkomst van een product kan de beoordeling van het voedingsproduct sterk beinvloeden
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