Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 66845
Title Sterke marktgerichtheid legpluimveehouders : De klant staat voorop
Author(s) Verhees, F.J.H.M.
Source De Pluimveehouderij 30 (2000)38. - ISSN 0166-8250 - p. 18 - 19.
Department(s) Marketing and Consumer Behaviour
Publication type Article in professional journal
Publication year 2000
Keyword(s) pluimveehouderij - hennen - veehouderijbedrijven - marketing - marketingbeleid - poultry farming - hens - livestock enterprises - marketing policy
Categories Marketing (General)
Abstract Onderzoek van Wageningen UR toont aan dat legpluimveehouders behoorlijk marktgericht denken, maar er zijn wel enkele afwijkingen van wat je op basis van het marketingconcept zou mogen verwachten
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