- Ivo A. Lans Van Der (1)
- Ivo A. Lans van der (1)
- M.D.V. Almeida (1)
- M.D.V. Almeida de (1)
- Aleksandra Berezowska (1)
- B.P. Bunting (1)
- Maria D.V. Almeida De (1)
- A.R.H. Fischer (1)
- L.J. Frewer (1)
- M. Gibney (1)
- Lynn J. Frewer(older publications) (1)
- Lynn J. Frewer (1)
- Barbara J. Stewart-Knox (1)
- Sharron Kuznesof (2)
- S. Kuznesof (1)
- I.A. Lans van der (1)
- Bruno M.P.M. Oliveira (1)
- Jerko Markovina (1)
- J. Markovina (1)
- Brendan P. Bunting (1)
- L. Panzone (1)
- Rui Poínhos (2)
- R. Poínhos (1)
- Arnout R.H. Fischer (2)
- Audrey Rankin (2)
- A. Rankin (1)
- Barbara Stewart-Knox (1)
- B.J. Stewart-Knox (1)
Food choice motives, attitude towards and intention to adopt personalised nutrition
Rankin, Audrey ; Bunting, Brendan P. ; Poínhos, Rui ; Lans, Ivo A. van der; Fischer, Arnout R.H. ; Kuznesof, Sharron ; Almeida, M.D.V. ; Markovina, Jerko ; Frewer, Lynn J. ; Stewart-Knox, Barbara J. - \ 2018
Public Health Nutrition (2018). - ISSN 1368-9800 - 11 p.
Attitudes - Food choice motives - Food Choices Questionnaire - Food4Me - Intention - Nutrigenomics - Personalised nutrition - Survey
Objective: The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives ‘weight control’, ‘mood’, ‘health’ and ‘ethical concern’ had a positive association and ‘price’ had a negative association with attitude towards, and intention to adopt, personalised nutrition. ‘Health’ was positively associated and ‘familiarity’ negatively associated with attitude towards personalised nutrition. The effects of ‘weight control’, ‘ethical concern’, ‘mood’ and ‘price’ on intention to adopt personalised nutrition were partially mediated by attitude. The effects of ‘health’ and ‘familiarity’ were fully mediated by attitude. ‘Sensory appeal’ was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
Providing Personalised Nutrition : Consumers' Trust and Preferences Regarding Sources of Information, Service Providers and Regulators, and Communication Channels
Poínhos, Rui ; Oliveira, Bruno M.P.M. ; Lans, Ivo A. Van Der; Fischer, Arnout R.H. ; Berezowska, Aleksandra ; Rankin, Audrey ; Kuznesof, Sharron ; Stewart-Knox, Barbara ; Frewer, Lynn J. ; Almeida, Maria D.V. De - \ 2017
Public Health Genomics 20 (2017)4. - ISSN 1662-4246 - p. 218 - 228.
Communication - Consumers - Food4me - Genomics - Personalised nutrition - Preferences - Regulators - Service providers - Trust
Background/Aims: Personalised nutrition has potential to revolutionise dietary health promotion if accepted by the general public. We studied trust and preferences regarding personalised nutrition services, how they influence intention to adopt these services, and cultural and social differences therein. Methods: A total of 9,381 participants were quota-sampled to be representative of each of 9 EU countries (Germany, Greece, Ireland, Poland, Portugal, Spain, the Netherlands, The UK, and Norway) and surveyed by a questionnaire assessing their intention to adopt personalised nutrition, trust in service regulators and information sources, and preferences for service providers and information channels. Results: Trust and preferences significantly predicted intention to adopt personalised nutrition. Higher trust in the local department of health care was associated with lower intention to adopt personalised nutrition. General practitioners were the most trusted of service regulators, except in Portugal, where consumer organisations and universities were most trusted. In all countries, family doctors were the most trusted information providers. Trust in the National Health Service as service regulator and information source showed high variability across countries. Despite its highest variability across countries, personal meeting was the preferred communication channel, except in Spain, where an automated internet service was preferred. General practitioners were the preferred service providers, except in Poland, where dietitians and nutritionists were preferred. The preference for dietitians and nutritionists as service providers highly varied across countries. Conclusion: These results may assist in informing local initiatives to encourage acceptance and adoption of country-specific tailored personalised nutrition services, therefore benefiting individual and public health.
Making personalised nutrition the easy choice : Creating policies to break down the barriers and reap the benefits
Stewart-Knox, B.J. ; Markovina, J. ; Rankin, A. ; Bunting, B.P. ; Kuznesof, S. ; Fischer, A.R.H. ; Lans, I.A. van der; Poínhos, R. ; Almeida, M.D.V. de; Panzone, L. ; Gibney, M. ; Frewer, L.J. - \ 2016
Food Policy 63 (2016). - ISSN 0306-9192 - p. 134 - 144.
Attitudes - Europe - Food4me - Nutrigenomics - Personalised nutrition - Survey
Personalised diets based on people's existing food choices, and/or phenotypic, and/or genetic information hold potential to improve public dietary-related health. The aim of this analysis, therefore, has been to examine the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target policies to encourage uptake, and optimise the health benefits of personalised nutrition technology. A questionnaire developed from previous qualitative research was used to survey nationally representative samples from 9 EU countries (N = 9381). Perceived barriers to the uptake of personalised nutrition comprised three factors (data protection; the eating context; and, societal acceptance). Trust in sources of information comprised four factors (commerce and media; practitioners; government; family and, friends). Benefits comprised a single factor. Analysis of Variance (ANOVA) was employed to compare differences in responses between the United Kingdom; Ireland; Portugal; Poland; Norway; the Netherlands; Germany; and, Spain. The results indicated that respondents in Greece, Poland, Ireland, Portugal and Spain, rated the benefits of personalised nutrition highest, suggesting a particular readiness in these countries to adopt personalised nutrition interventions. Greek participants were more likely to perceive the social context of eating as a barrier to adoption of personalised nutrition, implying a need for support in negotiating social situations while on a prescribed diet. Those in Spain, Germany, Portugal and Poland scored highest on perceived barriers related to data protection. Government was more trusted than commerce to deliver and provide information on personalised nutrition overall. This was particularly the case in Ireland, Portugal and Greece, indicating an imperative to build trust, particularly in the ability of commercial service providers to deliver personalised dietary regimes effectively in these countries. These findings, obtained from a nationally representative sample of EU citizens, imply that a parallel, integrated, public-private delivery system would capture the needs of most potential consumers.