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Trust at a distance-trust in online communication in environmental and global health research projects
Vries, Jasper R. de; Bommel, Séverine van; Peters, Karin - \ 2018
Sustainability 10 (2018)11. - ISSN 2071-1050
Ability - Collaboration - Integrity - Online - Trust - Virtual teams
Online collaboration to deal with (global) environmental and public health problems continues to grow as the quality of technology for communication improves. In these collaborations, trust is seen as important for sustainable collaborations and organizations. However, face-to-face communication, which is often lacking in these contexts, is seen as a pre-requisite for trust development. Therefore, this paper aims to explore empirically which factors influence the emergence of trust in the early stages of online collaboration. Using the relevant literature, we conducted a series of interviews around projects in the field of public health and the environment on the interface between science and practice. The results show that trust does develop between participants. This trust is strongly influenced by perceived ability and integrity, fostered by reputation, third-party perceptions, and project structure. In these contexts, these types of trust facilitate collaboration but are also influenced by a wider set of aspects such as power, expectations, and uncertainty. However, from the results we also conclude that online collaboration does not create benevolence and a shared identity, thereby limiting further trust development and leading to less strong relations. Strong relations, however, are deemed important to reach creative and innovative solutions and long-term sustainable collaboration and organizations.
Digital platforms for smallholder credit access : The mediation of trust for cooperation in maize value chain financing
Agyekumhene, Christopher ; Vries, Jasper R. de; Paassen, Annemarie van; Macnaghten, Philip ; Schut, Marc ; Bregt, Arnold - \ 2018
NJAS Wageningen Journal of Life Sciences 86-87 (2018). - ISSN 1573-5214 - p. 77 - 88.
Agriculture finance - Digital agriculture - Ghana - ICT - Networks - Trust
Maize production is of critical importance to smallholder farmers in Ghana. Various factors limit the productivity of smallholder maize farming systems undergirded by the lack of capital for critical investments both at the farm and at national policy levels. Using a value chain approach, this diagnostic study explains how a complex configuration of actor interaction within an institutionally and agro-ecologically challenged value chain leads to the enduring absence of maize farming credit support. We find a cycle of credit rationing resulting from value chain challenges such as agro-ecological uncertainties, inadequate GAPs training, weak farmer groups and market insecurity. This condition is sustained by an interplay between mistrust, insufficient information across the value chain and inadequate control strategies in the maize credit system. We argue that Digital Platforms (DPs) show potential to help overcome some information and communication gaps and related uncertainties that impede traditional value chain credit arrangements. This is promising in terms of aiding awareness and coordinated responsiveness to agro-ecological farm conditions and the development of farming records databases. Thus, DPs could generate new networks and forms of cooperation in the maize value chain in this regard. As a tool for mediating trust in value chain credit cooperation, strategic use of these DP contributions could help initiate an entry point for recalibration of trust perceptions. Significant considerations and improvements are however needed to harness DPs effectively in mediating trust for maize credit provision, not least being farmer digital inclusion in DP implementation, effective intermediation and network governance arrangements and digital contributions towards cost-effective agro-ecological controls in the erratic maize farming context. This approach to trust building should therefore not be viewed as a quick fix but as a process of trial and error, and learning by doing.
Leader and villager behavior: Experimental evidence from Cameroon
Meriggi, Niccoló F. ; Bulte, Erwin - \ 2018
World Development 110 (2018). - ISSN 0305-750X - p. 324 - 332.
Altruism - Community driven development - Lab-in-field experiments - Leadership - Trust
We use an inter-village study in rural Cameroon to explore how behavior of local chiefs is associated with specific behavior of common villagers. Our key variables are based on the behavior of the chief and villagers in lab-in-the-field experiments. As measures of leadership quality we use trustworthiness of the chief as measured in a trust game. As measures of norms of civil conduct we use within-village altruism, trust and trustworthiness as measured in dictator and trust games. We mainly document negative associations between leader and villager behavior, which is consistent with the view that good leadership crowds out good behavior by villagers.
Consumers' trust in government institutions and their perception and concern about safety and healthiness of fast food
Omari, Rose ; Ruivenkamp, Guido T.P. ; Tetteh, Emmanuel K. - \ 2017
Journal of Trust Research 7 (2017)2. - ISSN 2151-5581 - p. 170 - 186.
fast food - food safety concerns - government institutions - perception of food safety - perception of healthiness - Trust
Consumers often depend on public institutions to provide safe and healthy food. Thus, trust in these institutions becomes an important consideration for food consumption. The objective was to examine the relationship between consumer trust in relevant government institutions and consumer perception and concern about fast food safety and healthiness. A quantitative approach was used to conduct a cross-sectional consumer survey in 20 fast-food restaurants in Accra, Ghana. Trust was measured by three components (competence, care, and openness). The competence (β = 0.234, p <.05) and openness (β = 0.238, p <.05) components of trust were significant predictors of consumer perception of safety of fast food. Care component of trust was not significant in influencing any of the dependent variables; however, this component positively associated with the competence and openness components implying that when institutions exhibit competence and honesty they are likely to be perceived as being caring about consumers' concerns. To conclude, relevant institutions need to be more competent, open, and caring to protect consumer health and minimise their concerns about fast-food safety and healthiness. These institutions need to build and maintain consumer trust and ensure that restaurateurs comply with food safety and health guidelines.
Providing Personalised Nutrition : Consumers' Trust and Preferences Regarding Sources of Information, Service Providers and Regulators, and Communication Channels
Poínhos, Rui ; Oliveira, Bruno M.P.M. ; Lans, Ivo A. Van Der; Fischer, Arnout R.H. ; Berezowska, Aleksandra ; Rankin, Audrey ; Kuznesof, Sharron ; Stewart-Knox, Barbara ; Frewer, Lynn J. ; Almeida, Maria D.V. De - \ 2017
Public Health Genomics 20 (2017)4. - ISSN 1662-4246 - p. 218 - 228.
Communication - Consumers - Food4me - Genomics - Personalised nutrition - Preferences - Regulators - Service providers - Trust
Background/Aims: Personalised nutrition has potential to revolutionise dietary health promotion if accepted by the general public. We studied trust and preferences regarding personalised nutrition services, how they influence intention to adopt these services, and cultural and social differences therein. Methods: A total of 9,381 participants were quota-sampled to be representative of each of 9 EU countries (Germany, Greece, Ireland, Poland, Portugal, Spain, the Netherlands, The UK, and Norway) and surveyed by a questionnaire assessing their intention to adopt personalised nutrition, trust in service regulators and information sources, and preferences for service providers and information channels. Results: Trust and preferences significantly predicted intention to adopt personalised nutrition. Higher trust in the local department of health care was associated with lower intention to adopt personalised nutrition. General practitioners were the most trusted of service regulators, except in Portugal, where consumer organisations and universities were most trusted. In all countries, family doctors were the most trusted information providers. Trust in the National Health Service as service regulator and information source showed high variability across countries. Despite its highest variability across countries, personal meeting was the preferred communication channel, except in Spain, where an automated internet service was preferred. General practitioners were the preferred service providers, except in Poland, where dietitians and nutritionists were preferred. The preference for dietitians and nutritionists as service providers highly varied across countries. Conclusion: These results may assist in informing local initiatives to encourage acceptance and adoption of country-specific tailored personalised nutrition services, therefore benefiting individual and public health.
Family ties, preconceived images and trust : How local community defines market collaboration in the Dutch fish chain
Valk, Olga M.C. van der; Vos, Birgit I. De - \ 2016
Marine Policy 71 (2016). - ISSN 0308-597X - p. 175 - 183.
Collaboration - Networks - Social factors - Trust - Value chain
Vertical chain collaboration is a strategy for customers' value creation. However, Dutch fishermen are hardly participating in integrated value chains. While supply chain literature describes factors that contribute to successful chain partnerships, scarce research has been done on the dynamics of the sociocultural context for chain collaboration. In 10 semi-structured interviews, representatives of supply chain parties were asked for their perceptions on chain collaboration, trust, and the role of the local community. The interviews were directed at obtaining so-called 'tacit' knowledge, the non-spoken codified truths of social networks. Without generalizing, this research provides benchmarks to monitor how the different domains, laid out in this study, impact chain collaboration: community values, network participation and company competences. An overview is given of socio-economic factors blocking and enhancing chain collaboration at company and community level. Factors such as the strong bonding of family with business in tightly knit networks, a high level of social control, entrepreneurial autonomy, and loyalty as community norm hamper collaboration within the supply chain.Respondents' discourse demonstrates that cultural codes and identity form the very core of the entrepreneur, driving rather than 'embedding' economic behavior. Kinship, religion and peer pressure determine 'windows on the world' when engaging in chain collaboration. Consequently, any analysis of economics that does not integrate sociological and psychological methodology is flawed from the outset.
Power, buyer trustworthiness and supplier performance : Evidence from the Armenian dairy sector
Gorton, Matthew ; Angell, Robert ; Dries, Liesbeth ; Urutyan, Vardan ; Jackson, Elizabeth ; White, John - \ 2015
Industrial Marketing Management 50 (2015). - ISSN 0019-8501 - p. 69 - 77.
Armenia - Buyer-seller relationships - Power - Supplier performance - Trust
The paper presents a Multiple Indicators and MultIple Causes (MIMIC) model for explaining the relationships between buyer-seller power, buyer trustworthiness and supplier satisfaction / performance. The model draws on an organizational supply chain perspective of power and is verified using data relating to dairy farmers' relationships with their main buyer in Armenia. The analysis indicates that buyers are more trustworthy where there is greater competition for supplies. Buyer trustworthiness is also positively correlated with both the size of a supplier, as well as a supplier being a member of a marketing cooperative. Buyer trustworthiness has a positive impact on suppliers' satisfaction (regarding their relationship with their main buyer) and enhances the quality and quantity of suppliers' output.