Staff Publications

Staff Publications

  • external user (warningwarning)
  • Log in as
  • language uk
  • About

    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Current refinement(s):

Records 1 - 20 / 278

  • help
  • print

    Print search results

  • export
    A maximum of 250 titles can be exported. Please, refine your queryYou can also select and export up to 30 titles via your marked list.
  • alert
    We will mail you new results for this query: keywords==consumenten
Check title to add to marked list
Food online : PhD thesis on food legal and civil law requirements for digital contracts regarding food purchases by consumers in the Netherlands
Veer, Lomme C. van der - \ 2017
University. Promotor(en): Bernd van der Meulen. - Wageningen : Wageningen University - ISBN 9789463437127 - 125
food - food consumption - food costs - food marketing - food merchandising - food prices - food legislation - consumers - product liability - regulations - law - internet - netherlands - food purchasing - voedsel - voedselconsumptie - kosten voor voedsel - marketing van voedingsmiddelen - reclamecampagne van voedsel - voedselprijzen - voedingsmiddelenwetgeving - consumenten - productaansprakelijkheid - regelingen - recht - nederland - voedselinkoop

In this thesis the research focuses on the legal rules and regulations in the Netherlands that apply in the context of food purchases by consumers that are concluded online. Sale of food via the Internet takes place in the area of Civil Code requirements on distance selling and public law requirements on food labelling. In four research Chapters (chapters 2-5) the relevant topics are addressed.

In Chapter 1 the legal context to the research is presented leading up to the formulation of the central problem statement and the research questions. The Chapter also provides the theoretical framework and the in this research applied methodology.

Chapter 2 ‘'Real Food from Virtual Shops: the situation before 2014’ reports on research performed before the entry into force of the national implementation of the Consumer Rights Directive and of the Food Information Regulation. This chapter provides the historical baseline to this research. The research in this chapter shows that the instruments handed to the consumers to compensate their weakened position as online buyers, cannot function as intended in case the merchandise is food. It is argued that consumers derive more bite from general provisions of contract law than from the provisions specifically addressing distance contracts.

In Chapter 3, ‘Food Online, Radical Changes to the Digital Shop Window after 2014’ the argument is continued by addressing in detail the implementation of the Consumer Rights Directive in the Netherlands and the entry into force of the Food Information Regulation. The differences become visible between civil law and public food legislation in the manner in which they envisage to protect the consumer. Civil law turns out to be rather scarce in requiring information provision to consumers. In his attempt to ensure that consumers are only bound to purchase contracts they actually want, the European legislator has chosen a far more draconic instrument. The consumer has been given the right to withdraw from the contract altogether after the etailer has already fulfilled his side of the agreement. The legislature has preferred this instrument over elaborate information requirements regarding the product to be purchased. The available data do not show that the legislature balanced these two instruments.

Whatever these reasons have been, they seem to have been less compelling in the case of food products. The vast majority of foods is exempted from the consumers' right to withdraw. This leaves a considerable gap in the civil law protection of consumers of food online. This gap has recently been filled by the Food Information Regulation. This regulation does put in place a considerable obligation to supply the consumer online with information prior to the purchase decision. The etailer has to provide online all the information which the producer is required to provide on the food label. In one small provision the entire and complex burden the Food Information Regulation places on the food industry, is placed with the etailer as well.

In Chapter 4 ‘Product Liability for Online Food Suppliers’ the increased risks for the etailer of foods to become product liable is addressed. Due to the wide scope of the definition of ‘producer’ in product liability law, the risk for the etailer to be considered the liable producer is rather high. Due to the Consumer Rights Directive and its implementation in national law, of all the players in the chain the etailer is easiest to identify for the consumer. Etailers have to push their claims further up the hill without any recourse to facilities regarding burden of proof or liability. Both the Consumer Rights Directive and the Food Information Regulation have been designed to reinforce the consumers’ position with a view to ensuring that consumers will no longer be the weakest link in the value chain.

In Chapter 5 'The Lucky Bag for Meals' the emerging market for food-boxes is discussed. Food-boxes embody the dream of every etailer. Not the consumers decide what they buy, but the retailers decide what they supply. Business economic advantages of this model in terms of stock management, logistics and marketing are obviously enormous. Apparently an important marketing proposition in this modern day ‘lucky bag’ is the surprise. It appears that consumers want to be surprised. Despite all requirements regarding transparency and information provision imposed by legislators upon the etailer with a view to protecting consumers, a part of the market seems to prefer to be kept uninformed. The chapter shows that a relevant group of consumers is actually willing to pay a price premium to businesses for infringing upon their legal obligations and for being kept out of their rights.

In Chapter 6 the findings of the research are presented. Besides the answers to the research questions a new series of questions emerge. These openings to further exploration show how the legal field of food online in legal development and legal scholarship is just as young as the technology that sparked its emergence.

Diversity of coordination mechanisms to support transactions : farmer - buyer relationships and farmer performance in the Brazilian pork chain
Müller Martins, Franco - \ 2017
University. Promotor(en): Onno Omta; Jacques Trienekens. - Wageningen : Wageningen University - ISBN 9789463436366 - 146
supply chain management - pigmeat - pig farmers - farmers - piglets - buying groups - consumers - brazil - south america - ketenmanagement - varkensvlees - varkensboeren - boeren - biggen - inkoopcombinaties - consumenten - brazilië - zuid-amerika

In the last decades consumers preferences have continuously triggered changes in quality regulations and the implementation of various private quality standards. New quality demands also imply new coordination arrangements to support transactions between food companies and their suppliers. To coordinate these transactions, food companies (i.e. buyers) use different types of governance structures (GSs) made up of different coordination mechanisms (CMs). These mechanisms are used to coordinate aspects such prices, quality, and allocation of resources (e.g. services, inputs). The general goal of this thesis is to analyse the complexity behind the GSs used to support transactions in the Brazilian Pork Chain (BPC). Furthermore, this thesis examines how these GSs impact on farmer performance and farmer investment. Brazil is the fourth world producer and exporter of pork. The quality standards and GSs used in this supply chain offer an interesting background to be examined with implications for theory and management. Chapter 1 presents a general introduction depicting the research problem, the research questions and the theoretical framework used in this thesis hich is grounded on Transaction Costs Economics, Supply Chain Management and Networks Theory. Chapter 2 examines, through an exploratory approach, the relationships between quality requirements and CMs. This study allows us to demonstrate that, in the BPC, chain actors use a wide array of CMs to support a non-diverse set of quality requirements. Quality requirements are based on public regulations and on a few specific requirements set by specific customers. The differences in CMs regard aspects such as base prices, criteria for bonuses, control on inputs and processes and resource allocation. Chapter 3 addresses the complexity of CMs embedded in a GS and the use of plural forms of coordination by individual buyers. A framework setting values of CMs on price, volume, quality and resource allocation, was used to demonstrate that a single GS (e.g. a contract) may include CMs on distinct positions within the market-hierarchy continuum. In addition, this framework is used, in four case studies, to support analyses on how and why individual buyers use plural CMs to support similar transactions. The main explanations that were found were the need to handle market fluctuations, the implementation of new and specific quality requirements, to adopt to CMs used by competitors, and to deal with bargaining power of specific groups of farmers. Chapter 4 applies structural equation modelling (SEM) to analyse influences of vertical (buyer-farmer) and horizontal relationships (farmer-farmer) on performance of pig farmers. Data were obtained through a survey questionnaire applied to 269 pig farmers. The results demonstrate that vertical and horizontal relationships improve performance and that horizontal relationships improve information exchange. In addition, the findings suggest that the context in which transactions take place (i.e. spot market, contracting), may affect these relationships. Chapter 5 analyses, based on the farmer survey, influences of buyer support on famer performance and farmer investments. A SEM analysis was applied to 199 farmers that deliver pigs through contracts. The results demonstrate positive influences of buyer support on farmer performance and farmer investment capacity. Chapter 6 provides a general discussion including theoretical, policy and management implications.

Understanding heterogeneity in decision-making among elderly consumers: the case of functional foods
Zanden, Lotte D.T. van der - \ 2017
University. Promotor(en): Hans van Trijp, co-promotor(en): Ellen van Kleef; Rene de Wijk. - Wageningen : Wageningen University - ISBN 9789463431439 - 161
voedselopname - ouderen - voedselsamenstellingtabellen - voedselverrijking - ouderenvoeding - leeftijdsgroepen - marketing - marketing van voedingsmiddelen - ziekenhuisdiëten - besluitvorming - consumenten - voedselconsumptie - food intake - elderly - food composition tables - food enrichment - elderly nutrition - age groups - food marketing - hospital diets - decision making - consumers - food consumption

The population of elderly has grown considerably over the past few decades, due to reduced birth rates and increased life expectancy. Old age is, however, still associated with a higher incidence of various health conditions that pose a threat to quality of life and result in high healthcare costs. Various products and services could help elderly to stay active and healthy for longer if they were adopted, such as mobility aids, home modifications and functional foods. A key challenge is to position products and services like these on the market in such a way that elderly can see their value and will start using them. In doing this, it is crucial to know what elderly need and to understand how they make decisions. This thesis therefore aims to provide a deeper understanding of decision-making among elderly consumers. It does so using functional foods as an example, and concentrates on answering the following research questions: 1) Which types of wants, inferences and intentions characterize the elderly consumer population? 2) What are relevant ways to distinguish between elderly consumers? and 3) How can elderly consumers be motivated to form consumption intentions for products and services aimed at promoting their wellbeing?

An experience-sampling paradigm shows that there are age-related differences in both desires (i.e. wants), such as the desire for food, and goals, such as the goal to work (i.e. intentions), but not in the way these wants and intentions interact with each other (Chapter 2). Young and old consumers experience the same types of conflict between their wants and intentions. The extent of conflict does change with age however, such that older adults experience conflict less often and less strongly than younger adults. This age-related difference can be partly explained by the way in which consumers perceive the time they have left in their lives. Those who perceive time as limited, experience more conflict. Zooming in on product-specific decision-making, a series of focus groups indicates that elderly consumers overall want to use healthy products that they use frequently as a basis for enrichment with protein (Chapter 3). Most elderly do not display intentions to purchase and use such products, however, either because they do not feel the need to use functional foods or because they hold various negative inferences regarding functional foods, such as a high price or bad taste. Importantly, elderly consumers differ strongly in their wants, inferences and intentions, suggesting that segmentation of this population is warranted.

A narrative review reveals that there are various ways to segment the elderly consumer population, for example based on age, future time perspective or purchase behaviour, and every approach has its strengths and weaknesses (Chapter 4). Based on the objectives of a segmentation approach one can, however, make an informed decision regarding which segmentation base to use. In the functional food market, elderly consumers may best be segmented using a segmentation base on the food or product level (i.e. rather than the person level) that results in segments in which consumers have similar needs and wants, for example the attributes benefits that consumers seek. A segmentation study shows that using such a segmentation base results in segments that provide concrete instructions for the development of functional foods (Chapter 5). The resulting segments of elderly have unique preferences that do not necessarily reflect those of the average elderly consumer and thereby provide useful insights that can help increase our understanding of elderly consumers.

Segmentation also provides a basis for tailoring products to the needs and wants of elderly consumers. A segmentation study illustrates that such tailoring can increase elderly consumers’ willingness to try protein-enriched foods for the first time (i.e. trial purchase), as well as their willingness to use such products on a more regular basis (i.e. repeat purchase) (Chapter 5). For a small group of elderly, tailoring proves to be ineffective, however, as they categorically reject all types of protein-enriched foods presented to them. These elderly are relatively uninterested in the concept of functional foods, which may be due to negative inferences surrounding such products. Overcoming the activation of such negative inferences may be useful in motivating elderly consumers to use protein-enriched foods. A field study in a hospital setting shows that the implementation of a verbal prompt intervention that motivates consumers to make decisions without much can increase the consumption of protein (Chapter 6). By understanding and capitalizing on cognitive biases in human decision-making, interventions like these can motivate consumers to form consumption intentions even when they hold negative inferences about products or services.

Overall, this thesis shows that although elderly consumers share an age bracket they are strongly heterogeneous in their wants, inferences and intentions. This heterogeneity is robust, as it can even be observed when zooming in on decision-making regarding a specific product category (i.e. protein-enriched foods). Our understanding of the elderly consumer population increases by studying this heterogeneity, as it provides insights beyond those that apply to the group of elderly that reflect the average. In studying heterogeneity, it pays off to focus on bases that are predictive of behaviour while demographic characteristics like age provide only few insights. Industry and health institutions can also benefit from an increased understanding of the composition of the elderly population and how they make decisions. Such understanding may provide them with concrete instructions for the development and commercialization of products and services for this growing group of consumers.

Een verkenning van mogelijkheden voor een consumenten/cliënten-platform in de Multifunctionele Landbouw
Alebeek, F.A.N. van; Overbeek, M.M.M. ; Visser, A.J. - \ 2016
Lelystad : PPO AGV (PPO-rapport 692) - 37 p.
multifunctionele landbouw - consumentenorganisaties - consumenten - consumenteninformatie - verbruikscoöperaties - multifunctional agriculture - consumer organizations - consumers - consumer information - consumer cooperatives
In Nederland ontbreekt een vorm van consumentenparticipatie (inclusief cliënten, consumenten en burgers) op overkoepelend niveau in de multifunctionele landbouw (MFL). Deze verkenning onderzoekt of hier behoefte aan is en welke organisatievormen daarvoor mogelijk zijn. Er wordt een beknopt beeld geschetst van vormen van consumentenparticipatie in het openbaar bestuur, onderwijs en gezondheidszorg. Ook wordt kort stil gestaan bij hoe grote maatschappelijke organisaties en commerciële bedrijven consumentenparticipatie vorm geven. Op basis van de verkenning zijn vier opties met verschillende niveaus van betrokkenheid van participatie als mogelijkheid verkend. De keuze van een optie hangt mede samen op welk niveau (bedrijf, deelsector of gehele sector) deze functioneert: 1. Coproduceren, meebeslissen op het niveau van individuele bedrijven/coöperaties in de MFL. 2. Informeren van cliënten/consumenten (klantenservice, marketing) vanuit individuele bedrijven in de MFL. 3. Consulteren op het niveau van de deelsectoren in de MFL (kinderopvang, educatie, natuurbeheer, toerisme, verkoop, zorg) en consumentenonderzoek ten behoeve van de gehele sector of voor deelsectoren. 4. Adviseren over visie en beleid op overkoepelend niveau voor de gehele MFL sector óf voor specifieke aspecten van deelsectoren in de MFL. De vier opties zijn voorgelegd aan vertegenwoordigers van de verschillende MFL deelsectoren voor commentaar en advies. Daaruit blijkt dat de vertegenwoordigers nog te weinig toegevoegde waarde zien in een consumentenplatform. Zij denken dat de MFL te breed, te divers en te klein is om een platform van consumenten te realiseren. Om deze bezwaren te onderzoeken, zijn de ervaringen met dergelijk platforms gevraagd aan twee grote consumentenorganisaties, nl. de ANWB en Consumentenbond. De breedheid en diversiteit van onderwerpen vormen voor beide organisaties geen knelpunt. Wel vraagt de organisatie van een dergelijke participatie om personele inzet, afhankelijk van de gekozen vorm en omvang.
KAS vers geplukt : local-to-local en marktgerichte bloemwinkels
Hoes, A.C. - \ 2016
Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040h) - 2 p.
glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
Yourchid : doe-het-zelf-orchideeën voor liefhebbers
Lauwere, C.C. de - \ 2016
Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040h) - 2 p.
glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
Inzichten ' Keteninnovatie Tuinbouw' : programma Kamer van Koophandel
Lauwere, C.C. de; Hoes, A.C. - \ 2016
Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040a) - 2 p.
glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
Vers+, voor een gezondere samenleving : werken aan gezondheid met innovatieve verse tuinbouwproducten
Hoes, A.C. - \ 2016
Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040c) - 2 p.
glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
Kansen voor Zeeuwse zwarte bessen : toekomst van een coöperatie
Lauwere, C.C. de; Splinter, G.M. ; Beldman, A.C.G. ; Korsten, P. - \ 2016
Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040d) - 3 p.
glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
De Westerschelde: verse, duurzame paprika’s : keteninnovatie in de tuinbouw
Hoes, A.C. - \ 2016
Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040e) - 2 p.
glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
De ideale boerderijwinkel : Waarom doen sommige consumenten graag boodschappen op een boerderij?
Vijn, M.P. - \ 2015
Ekoland (2015). - ISSN 0926-9142 - p. 32 - 33.
boerderijwinkels - consumenten - houding van consumenten - multifunctionele landbouw - verkoopbevordering - consumentenvoorkeuren - doelgroepen - on-farm sales - consumers - consumer attitudes - multifunctional agriculture - sales promotion - consumer preferences - target groups
Een boerderijwinkel kan het nettoresultaat van een agrarisch bedrijf behoorlijk verhogen, doordat een deel van de eigen productie rechtstreeks aan de consument kan worden afgezet. Het succes van zo’n winkel hangt deels af van klanttype, assortiment en inrichting. Op welke doelgroepen focus je en zijn assortiment en inrichting daarop toegesneden?
Portraying the sustainable consumer : exploring sustainable food consumption using a lifestyle segmentation approach
Verain, M.C.D. - \ 2015
University. Promotor(en): Gerrit Antonides, co-promotor(en): Siet Sijtsema; Hans Dagevos. - Wageningen : Wageningen University - ISBN 9789462575790 - 220
consumenten - consumptie - voedselconsumptie - voedsel - duurzaamheid (sustainability) - levensstijl - consumentengedrag - consumers - consumption - food consumption - food - sustainability - lifestyle - consumer behaviour
De ideale boerderijwinkel : De klant, het concept, het assortiment en de inrichting
Heinen, Olaf ; Alebeek, F.A.N. van; Haaster-de Winter, M.A. van; Vijn, M.P. ; Schoutsen, M.A. - \ 2015
Wageningen : DLO-PPO - 11
boerderijwinkels - consumenten - houding van consumenten - sortimenten - begrippen - on-farm sales - consumers - consumer attitudes - assortments - concepts
In deze brochure staat de gehele boerderijwinkelervaring van de consument centraal. Wat verwacht de consument van de boerderijwinkel? We helpen je bij het formuleren van jouw eigen verhaal voor jouw bedrijf en je producten. Hoe richt je je op de juiste doelgroep en hoe maak je je inrichting en assortiment passend bij die doelgroep? Met een slimme marketing kun je het rendement van de boerderijwinkel aanzienlijk verbeteren.
We have to eat, right? : food safety concerns and shopping for daily vegetables in modernizing Vietnam
Wertheim-Heck, S.C.O. - \ 2015
University. Promotor(en): Gert Spaargaren. - Wageningen : Wageningen University - ISBN 9789462575745 - 241
voedselveiligheid - voedselkwaliteit - groenten - consumenten - consumptiepatronen - consumptie - milieubeleid - vietnam - zuidoost-azië - food safety - food quality - vegetables - consumers - consumption patterns - consumption - environmental policy - south east asia

This thesis analyses how people during everyday life confront real food safety risks that are difficult to influence and come to grips with and focuses on food safety risks in modernizing Vietnam.

Over the past 40 years Vietnam has developed from war torn country with a highly centralized planned economy ranking among the world’s most impoverished nations to a socialist-oriented market economic power house, currently ranking highest among the world’s largest growth economies. Throughout this transition Vietnam has struggled with food security in which concerns have shifted from ‘is there enough to eat?’ to ‘is it safe to eat?’. Food safety has become a major social and political issue in Vietnam. Urbanization puts pressure on the provision of daily fresh food. The distanciation of production-consumption relationships and the intensification of cultivation methods, as a response to growing urban demand with a declining farmland acreage, results in regular food safety incidents related to the inappropriate use of chemicals in agricultural production. The wide media coverage of such incidences has resulted in food safety being the ‘number one consumer concern’ in Vietnam.

To improve food safety and to restore trust among consumers, authorities in Vietnam, as in other parts of Asia, promulgate policies that focus on the modernization of the food retail system. Western models of consumption and retailing strongly influence these retail modernization policies, placing supermarket development at the core of strategies. The retail modernization policies are designed to influence choices and persuade consumers to change their behavior based on the idea that consumers make rational choices, assuming that food safety concerns will drive consumers into supermarket channels. However, despite consumer food safety concerns, in the performance of everyday life, consumers don’t ‘en masse’ adopt the policy enabled risk-reducing alternative of supermarkets. Traditional channels such as wet markets continue to dominate in the daily fresh vegetable purchasing practices. This phenomenon is observed across the Asian continent. As it turns out, transitions in the food buying practices of Asian consumers are not so easily established.

This thesis addresses consumption as a social practice. The application of social practice based approaches to the analysis of consumption started around the turn of the century and has since gained importance in thinking about food system changes with a strong focus on western developed societies. By applying the research on the specific case of shopping for vegetables in Vietnam, this thesis exemplifies how a social practices approach is relevant beyond OECD countries. In studying the relation and dynamics between local cultural tradition and advanced globalization at the consumption junction, this thesis uncovers how practices of shopping for vegetables and their inherent food safety dynamics emerge, evolve, or die out within the rapidly transforming urban context of Hanoi, Vietnam. This thesis is concerned with the question:

How do ordinary people in Vietnam confront food safety risks and why and how they do, or do not adopt alternative practices, like modern retail shopping, to respond to their increasing concerns about the fresh-food made available to them?

The conducted research and its findings are described in this thesis over six chapters. It starts with an introductory chapter 1, followed by four distinct, though coherent, empirical research chapters (chapter 2-5). Each of these chapters delivers a complementary understanding on the everyday practice of shopping for vegetables in the transformative context of Vietnam. Combined these empirical research chapters provide an understanding of how practices of shopping for vegetables develop, are sustained and/or die out within a rapidly transforming urban context. The thesis ends with a concluding chapter 6.

The first chapter describes the research problem, the theoretical framing of the problem and the research questions. The chapter explicates why this thesis takes a social practices theory based research approach. Exploring the middle ground of two interlinked debates - a debate with extreme positions in retail development and a debate on how to bring about behavioral change, - it is discussed that a social practices approach is relevant for obtaining understandings of everyday life, because of its non-individualist perspective, its empirical focus on habitual activity, and its inclusion of the local context. Next, the chapter outlines the conceptual approach in which relations between provision systems on the one hand and consumers on the other are mediated at the food retailing sites. By giving primacy to neither agency nor structure, it is discussed how practices based research, might deliver an understanding of the relation and dynamics between local cultural tradition and advanced globalisation. It than elaborates on the novel programmatic methodological approach of shifting perspectives - zooming in on situated practices and zooming out through a historical mapping of a portfolio of embedded practices - that allow the detection of the dynamics in situated habitual and contextually constrained activities, as well as longer term transformations of practices over time. Chapter 1 concludes with an exposition of the mix of methods applied.

Chapter 2 investigates which characteristics of the dominant and persistent practice of shopping at wet markets account for its continued reproduction and addresses the question of how food safety concerns are confronted within this well–established practice. Taking a rural city not yet touched by retail modernization as the research setting, this chapter presents in-depth empirical research insights on interactions at wet-market from the perspective of both sales persons and citizen-consumers. This chapter shows that food safety is a well-recognized dilemma by both providers and consumers of vegetables, but that food safety concerns are not the principal factor in determining the purchasing practices. Shopping at wet markets is a highly routinized taken for granted activity and food safety concerns only become prominent within this habitual shopping setting. Deploying specific heuristics for vendor and product selection, food safety is shown to be continuously reproduced along pre-given lines. As long as the existing, ‘practical’ repertoire of food safety heuristics deployed by consumers suffices in counter balancing their anxieties, consumers adhere to their established food shopping routines of shopping at wet markets.

Chapter 3 explores the persistence of shopping for vegetables at informal, uncontrolled, and unhygienic street markets in the context of advancing retail modernization in urban Hanoi. Government induced policies aim at replacing wet markets by supermarkets and therewith enforce breaks with well-established routines. However, although supermarkets are recognized and valued as safe vegetable retailing sites, they are only marginally successful in attracting daily vegetables consumers. This chapter addresses the question of what context specific processes and circumstances account for the continued reproduction of shopping at street markets that do not offer formal food safety guarantees. The empirical study of vegetable shopping practices at six different street markets, reveals how consumers handle food safety concerns in combination with other choices about where and when to buy. It shows how and why daily routines are time-spatial constrained. Where and how to buy vegetables is importantly shaped by other activities in daily life. The empirical research illustrates that temporal and spatial dimensions of practices in contemporary daily life in Hanoi constitute a reinforcing mechanism for the persistence of uncontrolled and unhygienic street markets, rather than the uptake of supermarkets. This chapter points out that food safety policies and interventions that do not take into consideration the existing everyday consumption practices, might fail to address acute food safety issues.

Chapter 4 assesses the extent of the outreach of modernized retail formats in terms of who benefits, who is excluded and what context specific processes and circumstances influence the uptake of modified or modern retail formats by different social groups. A practice realist perspective is demonstrated to be relevant for addressing outreach and social inclusion and understanding how policy interventions play out in practice. On the basis of a collective case study of six distinct policy induced retail modernization interventions, this chapter illustrates the emerging and on-going process of food retail transformation. This approach exposes how and why similar supermarket interventions can yield contrasting intermediate outcomes when they do not accommodate for differences in shopper population and do not adapt to variations in the urban conditions. The current one-dimensional, supermarket oriented, retail modernization policy that aims to reduce the exposure to uncertified ‘unsafe’ food, is shown to lead to the exclusion of a large proportion of the population. This chapter points out the importance for Vietnamese policymakers to consider the risk of social deprivation and to explicitly reflect on the unanticipated consequences of the normative direction of their interventions in food provision. This chapter indicates that reaching a more diverse population requires more flexible policies that allow for malleability in response to local conditions.

Chapter 5 addresses the questions: what practices of purchasing or appropriating fresh vegetables do exist in contemporary Vietnam; how do they relate to food safety concerns and dynamics; why did they emerge and evolve during the past 40 years; and what factors are important in explaining the dynamics of change in the overall set of shopping practices? Deploying a practice historical perspective, this chapter unravels the complex evolving relationships between the local and the global as they can be read from the ways in which Vietnamese consumers deal with food safety risks when shopping for fresh food, by analyzing a portfolio of shopping practices against the background of historical changes over the period 1975-2015. Discussing the way in which six situated social practices are embedded in the broader set of food appropriation practices, this chapter portrays how practices show consistency in change over time, influenced by transformations in their environment, in which practices are interrelated with other practices in daily life beyond the act of shopping for food and beyond the domain of food. Further this chapter demonstrates how food safety related trust mechanisms as deployed by Vietnamese consumers show patterns of hybridization of personalized trust with abstract guidance systems. The historical approach provides insights on why shopping at supermarkets is not just currently still limited in recruiting practitioners. Also looking forward, it is not reasonable to expect homogenization in food retail system transformation.

This thesis concludes with chapter 6 which addresses the question of what lessons can be learned from social practices research in assessing the present and future role of supermarkets and the accompanying food safety strategies, which imply the de- and re-routinization of well-established contemporary practices of shopping for fresh-food. Along the four empirical research chapters, it first sets out to answer the research questions. Next it elaborates on the theoretical and methodological approach. The chapter describes the iterative research process and depicts how methodological variance can be used as a strength when applied as an intelligible program of shifting perspectives - zooming in and out on practices - and a mix of methods. It is pointed out that although practices based approaches are criticized on their complexity and ambiguity, the approach used in this thesis is proven to deliver concrete results and might be useful in similar cases. Lastly, this concluding chapter discusses how practices based perspectives have the potential to inform a more versatile and amenable portfolio of public regulations and resources when striving for amelioration in food provision, not only in Vietnam, but across the Asian continent.

This thesis demonstrates how changes in infrastructures are not sufficient for changing practices and thus warns against making food safety policies strongly dependent on a single supermarket model. Instead of putting all strategic resources on one strategy, efforts of integration and mutual adaptation of modern and traditional structures could be considered. Pursuing a trend of hybridization prevents that consumers have to break with long established routines in an isolated, radical way.

Monitor Duurzaam Voedsel 2014 : consumentenbestedingen
Logatcheva, K. - \ 2015
[Den Haag] : LEI Wageningen UR - 13
duurzame ontwikkeling - voedsel - consumenten - consumentenonderzoeken - bestedingen - certificering - etiketteren - biologische voedingsmiddelen - monitoring - sustainable development - food - consumers - consumer surveys - expenditure - certification - labelling - organic foods
De Monitor Duurzaam Voedsel 2014 geeft een overzicht van de consumentenbestedingen aan duurzaam voedsel1 in Nederland over het jaar 2014. De gegevens zijn gebaseerd op de omzet van producten die zijn voorzien van een keurmerk met onafhankelijke controle2 . Het gaat om de in Nederland geconsumeerde producten in de belangrijkste afzetkanalen. In dit verslag zijn de resultaten van het onderzoek weergegeven; meer informatie staat op de site van de Monitor Duurzaam Voedsel: monitorduurzaamvoedsel.nl.
De Nederlandse glastuinbouw moet leren zich beter te presenteren : Haak aan bij stadlandbouw en ga dialoog aan
Arkesteijn, M. ; Vermeulen, T. - \ 2015
Onder Glas 12 (2015)1. - p. 49 - 50.
glastuinbouw - groenteteelt - kwekers - consumenten - informatiebehoeften - stadslandbouw - stedelijke gebieden - consumenteninformatie - kennisoverdracht - greenhouse horticulture - vegetable growing - growers - consumers - information needs - urban agriculture - urban areas - consumer information - knowledge transfer
Stadslandbouw is ontstaan vanwege scepsis ten aanzien van de grootschalige voedselproductie. Tegelijkertijd neemt de aandacht voor voedsel toe. Het is een kans voor de Nederlandse glastuinbouw om te laten zien welke mooie en gezonde producten er worden geteeld in de achtertuin van de stad.
Greening production and consumption: the case of the appliance and dairy industries in Thailand
Thongplew, N. - \ 2015
University. Promotor(en): Gert Spaargaren, co-promotor(en): Kris van Koppen. - Wageningen : Wageningen University - ISBN 9789462574397 - 176
duurzaamheid (sustainability) - consumptie - productie - consumenten - milieubeleid - zuivelindustrie - toestellen - computerwetenschappen - engineering - thailand - sustainability - consumption - production - consumers - environmental policy - dairy industry - appliances - computer sciences

Abstract

Natapol Thongplew

Thesis title: Greening production and consumption: The case of the appliance and dairy industries in Thailand

This research looked into the greening of the appliance and dairy industries in globalizing Thailand from a product chain perspective. It studied roles and strategies of appliance and dairy companies in greening consumption with an explicit involvement of consumers. This research finds that appliance and diary have increasingly attempted to engage Thai consumers in buying and using more sustainable products. To do so, companies employ different consumer-oriented strategies, including providing environmental information; however, they do not yet have a full-fledged consumer-oriented strategy to activate and engage (silent green) consumers. The study summarizes that appliance and diary companies in Thailand can advance their consumer-oriented strategies for better engaging Thai consumers (with green products and green markets) by acknowledging the role of consumers as citizens, recognizing emerging sustainable practices and lifestyles of citizens, and organizing consumer groups.

Meerwaarde voor vis
Zaalmink, W. ; Verweij, M. - \ 2015
Den Haag : LEI Wageningen UR (LEI publicatie 2015-035 ) - 47
visserij - nederland - belgië - denemarken - circuits - duurzaamheid (sustainability) - agro-industriële ketens - bedrijfsresultaten in de landbouw - coöperaties - elektronische handel - winkels - consumenten - handel - fisheries - netherlands - belgium - denmark - sustainability - agro-industrial chains - farm results - cooperatives - electronic commerce - shops - consumers - trade
Deze brochure beschrijft inspirerende voorbeelden van enkele niet-alledaagse afzetmogelijkheden van vis, Het doel is visserijondernemers te stimuleren tot het ontwikkelen van economisch en ecologisch rendabele visketens.
Alternative Food Networks (AFNs) in Calabria : a sociological exploration of interaction dynamics
amico, S. D' - \ 2015
University. Promotor(en): Han Wiskerke; G. Gulisano, co-promotor(en): Bettina Bock; Stefano Pascucci. - Wageningen : Wageningen University - ISBN 9789462572713 - 269
voedsel - sociale netwerken - gemeenschappen - voedselvoorziening - voedselgroepen - consumenten - participatie - boeren - markten - landbouw - calabrië - italië - food - social networks - communities - food supply - food groups - consumers - participation - farmers - markets - agriculture - calabria - italy
Veggipedia-app scoort met objectiviteit en veelzijdigheid
Wijk-Jansen, E.E.C. van; Bondt, N. - \ 2015
LEI Wageningen UR
groenten - fruit - consumenten - computer software - mobiele toepassingen - voedselconsumptie - voedingswaarde - vegetables - consumers - mobile applications - food consumption - nutritive value
“No story, no glory!”, aldus Harrij Schmeitz, directeur van Fresh Informationmanagement Center BV. Consumenten willen weten waar hun eten vandaan komt. Dit biedt de groente- en fruitsector grote commerciële kansen. Op voorwaarde dat we aansprekende verhalen over onze producten vertellen. Om dit te ondersteunen heeft de groente- en fruitsector de Veggipedia-app ontwikkeld. LEI Wageningen UR is gevraagd om te onderzoeken in hoeverre deze app aansluit bij behoeften van consumenten
Check title to add to marked list
<< previous | next >>

Show 20 50 100 records per page

 
Please log in to use this service. Login as Wageningen University & Research user or guest user in upper right hand corner of this page.