Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

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The effect of date marking terminology of products with a long shelf life on food discarding behaviour of consumers
Holthuysen, Nancy ; Kremer, Stefanie ; Bos-Brouwers, Hilke - \ 2017
Wageningen : Wageningen Food & Biobased Research (Wageningen Food & Biobased Research report 1709) - ISBN 9789463432290 - 26
keeping quality - food - food wastage - nutrition labeling - terminology - consumer behaviour - houdbaarheid (kwaliteit) - voedsel - voedselverspilling - etiketteren van voedingsmiddelen - terminologie - consumentengedrag
Impact biologische boodschappenmand
Battjes-Fries, Marieke ; Vijver, Lucy van de; Jong, Miek ; Koopmans, Chris ; Sijtsema, Siet ; Verain, Muriël - \ 2017
Driebergen : Louis Bolk Instituut (Publicatie / Louis Bolk Instituut nummer: 2017-015 VG) - 48
consumentengedrag - biologische voedingsmiddelen - inkopen - keuzegedrag - winkelen - dierenwelzijn - biologische landbouw - consumer behaviour - organic foods - purchasing - choice behaviour - shopping - animal welfare - organic farming
Van consumenten die voor hun voeding vooral biologische producten kopen is bekend dat zij meer milieubewust zijn, zich meer bekommeren om dierwelzijn en een voorkeur hebben voor minder bewerkte en gezonde producten. Er zijn echter tot op heden weinig tot geen kwantitatieve onderzoeksgegevens beschikbaar over producteigenschappen zoals mate van bewerking, toevoegingen, inhoudsstoffen en andere milieu- en gezondheid-gerelateerde parameters op het niveau van de ‘biologische boodschappenmand’ van de eindgebruiker. Dit onderzoek heeft daarom tot doel om een analyse uit te voeren van een biologische en gangbare boodschappenmand aan de hand van geselecteerde producteigenschappen en te onderzoeken in welke mate die eigenschappen het aankoopgedrag van consumenten beïnvloeden. Dit om concrete aanbevelingen aan de biologische sector te kunnen doen over hoe het biologische aanbod verder ontwikkeld kan worden.
Monitor voedselverspilling : update 2009-2014
Soethoudt, Han ; Vollebregt, Martijntje ; Burgh, Marianne van der - \ 2016
Wageningen : Wageningen UR - Food & Biobased Research (Food & Biobased Research rapport 1703) - 31
voedselverspilling - monitoring - voedselproducten - consumentengedrag - verliezen - voedselafval - food wastage - food products - consumer behaviour - losses - food wastes
Effect van houdbaarheidsdata van lang houdbare producten op weggooigedrag van consumenten
Holthuysen, N.T.E. ; Kremer, S. ; Bos-Brouwers, H.E.J. - \ 2016
Wageningen : Wageningen Food & Biobased Research (Wageningen Food & Biobased Research rapport 1709) - ISBN 9789463430852 - 22 p.
houdbaarheid (kwaliteit) - voedsel - voedselverspilling - etiketteren van voedingsmiddelen - terminologie - consumentengedrag - keeping quality - food - food wastage - nutrition labeling - terminology - consumer behaviour
The citizen goes shopping : a framework for the assessment and optimization of production from the perspective of society
Michalopoulos, Tassos - \ 2016
University. Promotor(en): Alfons Oude Lansink; Michiel Korthals, co-promotor(en): Henk Hogeveen. - Wageningen : Wageningen University - ISBN 9789462579828 - 207
food production - food ethics - labelling - consumer behaviour - consumer preferences - optimization - consumer information - philosophy - political attitudes - animal production - animal ethics - cattle - dairy cattle - voedselproductie - voedselethiek - etiketteren - consumentengedrag - consumentenvoorkeuren - optimalisatie - consumenteninformatie - filosofie - politieke houding - dierlijke productie - dierethiek - rundvee - melkvee

Nowadays, product labels are often used to enable consumers choose products that are friendly to the environment and to animals, natural, healthful and socially responsible. However, certain features of commonly used labels limit their usefulness. This thesis identifies a number of these limitations and presents an innovative labeling approach designed to address them.

More specifically, the following features limit the usefulness of the commonly used “endorsement” labels: they (1) offer a single certification grade, the requirements for which (2) are ‘static’ in the sense that certification standards do not depend on the evolution of the market, (3) are voluntary, and (4) are defined by stakeholders. Consequently, common labels fail to remove information asymmetry regarding the ethical performance of non-certified products; limit the opportunities for moderately –yet positively– concerned consumers to reveal ethical preferences; fail to motivate product improvement beyond certification standard; allow the emergence of a confusing variety of overlapping labels; and allow production stakeholders to resist socially desirable certification requirements when these are unfavorable to their business. In shoft, ethical labels currently fail to unleash on ethical aspects of production the inherently ‘free-market’ dynamics according to which products and firms must continuously innovate and improve, or else become obsolete and vanish.

As an alternative, this thesis proposes and works out an innovative “comparative” labeling approach that is designed to address these limitations. The proposed type of label is (1) multi-grade or continuous, (2) dynamic, (3) mandatory, and (4) society-defined. An example of this type of label is given at Figure 1.

Figure 1: Two variations of an example intuitive color-coded label format. The variations depict different sets of product attributes, and also different aggregation levels of the Environmental Impact attribute.

This type of labeling could motivate the creation of a ‘vitruous cyrcle’ or ‘race to the top’, in which the ethical performance of products moves to the direction that society at large regards as ‘positive’. This process is outlined at Figure 2.

Figure 2: Expected effects on the environmental performance of marketed product substitutes from the introduction of the proposed labeling system, in three phases. In Phase 1, the label is introduced on product substitutes available in the market (supply). In Phase 2, the supply evolves. To the standard (negative) incentives for cost minimization, are now added (positive) incentives to avoid negative reputation and to improve further the environmental frontiers of production through innovation. In Phase 3, the label is adjusted (updated) to the evolved supply. Products that failed to improve since last update might become downgraded (blue arrows).

It is argued that the proposed labeling approach has the potential to boost ethical consumerism as a force for the ethical optimization of the market. This can be directly relevant to issues about which society is concerned, and democratically elected goverments have limited ability to regulate. Among possible uses of the method developed to assess the relative performance of substitute products, are the comparative ranking of presently available labels (so as to inform consumers on the relative impact of different certified products), the justification of the allocation of incentives and discincentives in state policy, and also the ethical optimization and promotion of own production by socially responsible suppliers. Overall, the described approach aspires to transform markets into instruments that work to the direction willed by society, so as to bring market-driven and continuous improvement for production aspects of societal concern, such as environmental and socioeconomic aspects of the real economy.

Consumer acceptance of intervention strategies for healthy food choices
Bos, Colin - \ 2016
University. Promotor(en): Hans van Trijp, co-promotor(en): Ivo van der Lans; F.J. van Rijnsoever; Ellen Kampman. - Wageningen : Wageningen University - ISBN 9789462579125 - 169
food preferences - health foods - vending machines - low calorie foods - consumer behaviour - beverages - nutritional intervention - consumer attitudes - voedselvoorkeuren - gezondheidsvoedsel - verkoopautomaten - caloriearm voedsel - consumentengedrag - dranken - maatregel op voedingsgebied - houding van consumenten

The need for more effective interventions to combat the obesity problem has been expressed by many public health experts. While consumer support is important for intervention effectiveness, little is known about why consumers accept or do not accept food choice interventions. The present thesis therefore aims to examine the process underlying acceptance of intervention strategies for healthy food choices. Particularly the role that intervention characteristics (e.g. the source and the location of an intervention) and individual characteristics (i.e. consumers’ perceived barriers for behaviour) play in this process is investigated. Three research questions are formulated: 1) What are the drivers of consumer acceptance of intervention strategies for healthy food choices?; 2) How do consumers’ barriers for healthy food choices influence both food choices in real-life and acceptance of interventions?; 3) How does intervention intrusiveness influence acceptance and effectiveness of intervention strategies for healthy food choices?

General beliefs about the obesity problem and intervention-specific beliefs are identified as the main drivers of intervention acceptance in the food domain (Chapter 2). General beliefs comprised both people’s ideas about the magnitude of the obesity problem and the responsibility for food choices that consumers make. Intervention-specific beliefs, on the other hand, concerned people’s perceptions of whether an intervention will be effective, both personally and societally, in stimulating healthy food choices (perceived effectiveness) as well as whether the intervention is a fair way of stimulating healthier choices (perceived fairness).

Consumers’ motivation-related barriers are associated strongest with real-life food choices, with higher levels of motivation to choose healthy foods being related to higher proportions of healthy choices (Chapter 3). Barriers related to the perceived opportunity and ability to choose healthy foods are associated less strongly with real-life choices, with higher levels of opportunity and ability being related to higher proportions of healthy food choices. Three distinct barrier profiles regarding choosing healthy foods are identified: the no-barrier profile (consisting of those who perceive to have no barriers), the lack-of-opportunity profile (consisting of those who perceive to lack opportunity), and the lack-of-motivation profile (consisting of those who report not being motivated). Consumers with a no-barrier profile or a lack-of-opportunity profile perceive interventions to be more effective, more fair, and more acceptable than those with a lack-of-motivation profile (Chapter 4 and 5).

Acceptance of less intrusive interventions, such as calorie information provision, is higher than those of more intrusive interventions, such as elimination of unhealthy choices, both in hypothetical (Chapter 4) and realistic (Chapter 5) settings. In the hypothetical setting, the effect of intrusiveness on acceptance is mediated by both the perceived effectiveness and the perceived fairness of interventions: the more consumers perceive an intervention to be effective and fair, the more they accept it (Chapter 4). In the realistic setting, the effect of perceived intrusiveness on acceptance is mediated only by the perceived fairness of interventions (Chapter 5).

In a vending machine setting, the implementation of an intervention that eliminates 50% of unhealthy choices leads to higher proportions of healthy choices than the implementation of less intrusive interventions (providing calorie information through labelling and not intervening at all). Since acceptance does not differ between these interventions (Chapter 5), elimination of unhealthy choices appears to be the best way to stimulate consumers to make healthy choices.

Overall, this thesis show that consumers’ general- and intervention-specific beliefs drive acceptance of intervention strategies for healthy food choices. Intervention intrusiveness partly influences acceptance, depending on the setting in which consumers are confronted with them (hypothetical vs. realistic). Furthermore, barriers that consumers perceive to have in relation to choosing healthy foods impact acceptance of interventions as well. These insights provide implications for policy makers, both in terms of the development and the communication of intervention strategies for healthy food choices.

Monitor voedselverspilling : zelfmonitoring pilots
Soethoudt, Han ; Vollebregt, Martijntje ; Burgh, Marianne van der - \ 2016
Wageningen : Wageningen UR - Food & Biobased Research (Food & Biobased Research rapport 1702) - 28
voedselverspilling - reststromen - monitoring - voedselproducten - consumentengedrag - verliezen - voedselafval - food wastage - residual streams - food products - consumer behaviour - losses - food wastes
Voordelen van consumentengedragonderzoek in een virtuele wereld
Puttelaar, J. van den - \ 2016
Wageningen : LEI Wageningen UR - 5 p.
consumentengedrag - marktonderzoek - virtuele realiteit - elektronische handel - consumer behaviour - market research - virtual reality - electronic commerce
Benefits of consumer behaviour research in a virtual world
Puttelaar, J. van den - \ 2016
Wageningen : LEI Wageningen UR (White paper Virtual reality onderzoek ) - 5 p.
consumer behaviour - market research - virtual reality - electronic commerce - consumentengedrag - marktonderzoek - virtuele realiteit - elektronische handel
Sustainable consumption and marketing
Dam, Y.K. van - \ 2016
University. Promotor(en): Hans van Trijp. - Wageningen : Wageningen University - ISBN 9789462576490 - 176 p.
consumer behaviour - marketing - consumption - household consumption - market research - decision making - behavioural changes - behaviour - economic psychology - sustainability - consumentengedrag - consumptie - huishoudelijke consumptie - marktonderzoek - besluitvorming - gedragsveranderingen - gedrag - economische psychologie - duurzaamheid (sustainability)

Sustainable development in global food markets is hindered by the discrepancy between positive consumer attitudes towards sustainable development or sustainability and the lack of corresponding sustainable consumption by a majority of consumers. Apparently for many (light user) consumers the ‘importance’ of ‘sustainability’ has a meaning that is not directly translated into purchases.

The cognitive and motivational perceptual structures of sustainability among light users of sustainable products are empirically compared to the Brundlandt definition (needs of future generations) and the Triple-P-Baseline (people, planet, prosperity) definition of sustainability. Results show that light users cognitively can distinguish between the social and temporal dimensions of the Brundlandt definition, as well as the people, planet and prosperity dimensions of the Triple-P definition of sustainability. In the motivational structure of light users of sustainable products, all attributes that do not offer direct and personal benefits are collapsed into a single dimension. This single dimension explains purchases more parsimoniously than a more complex structure, and is itself explained by a set of psychographic predictors that appears to be related to identity.

Perceived relevance and determinance are two distinct constructs, underlying the overall concept of attribute importance. Attribute relevance is commonly measured by self-reported importance in a Likert type scale. In order to measure attribute determinance a survey based measure is developed. In an empirical survey (N=1543) determinance of sustainability related product attributes is measured through a set of forced choice items and contrasted to self-reported relevance of those attributes. In line with expectations, a priori determinance predicts sustainable food choice more efficiently than perceived relevance. Determinance of sustainability related product attributes can be predicted by future temporal orientation, independently of relevance of these attributes.

These results support an interpretation of the attitude to behaviour gap in terms of construal level theory, and this theory allows for testable hypotheses on low construal motivators that should induce light users to purchase sustainable products. Sustainable consumption is viewed as a dilemma between choices for immediate (low construal) benefits and choices that avoid long-term collective (high construal) harm.

Identity theory suggests that self-confirmation could be a driving motive behind the performance of norm-congruent sustainable behaviour. Through identity people may acquire the intrinsic motivation to carry out pro-environmental behaviour. This view is tested in two empirical studies in The Netherlands. The first study shows that sustainable identity predicts sustainable preference, and that the effect of identity on preference is partly mediated by self-confirmation motives. The second study confirms that sustainable identity influences the determinance of sustainable attributes, and through this determinance has an impact on sustainable product choice. This effect is partly mediated by stated relevance of these attributes.

Sustainable certification signals positive sustainable quality of a product, but fail to create massive demand for such products. Based on regulatory focus theory and prospect theory it is argued that negative signalling of low sustainable quality would have a stronger effect on the adoption of sustainable products than the current positive signalling of high sustainable quality. The effects of positive vs. negative signalling of high vs. low sustainable quality on attitude and preference formation are tested in three experimental studies. Results show (1) that negative labelling has a larger effect on attitude and preference than positive labelling, (2) that the effect of labelling is enhanced by regulatory fit, and (3) that the effect of labelling is mediated by personal norms, whereas any additional direct effect of environmental concern on preference formation is negligible.

Overall the present thesis suggests that the attitude to behaviour gap in sustainable consumption can be explained as a conflict between high construal motives for the abstract and distant goals of sustainable development and the low construal motives that drive daily consumption. Activating low construal motives for sustainable consumption, be it intrinsic motives to affirm a sustainable self-concept or loss aversion motives, increases sustainable consumer behaviour. Applying these insights to marketing decision making opens a new line of research into the individual, corporate, and institutional drivers that may contribute to the sustainable development of global food markets.

Influence consumer behaviour for product development (LEI Wageningen UR)
Reinders, M.J. - \ 2015
LEI Wageningen UR
product development - marketing - marketing policy - marketing techniques - food merchandising - food advertising - consumer attitudes - food acceptability - consumer behaviour - food technology - productontwikkeling - marketingbeleid - marketingtechnieken - reclamecampagne van voedsel - levensmiddelenreclame - houding van consumenten - voedselacceptatie - consumentengedrag - voedseltechnologie
LEI Wageningen UR can give you insights to better understand consumer considerations and to integrate them in your product development. Please contact Machiel Reinders from LEI Wageningen UR for more information.
Online in opkomst: eten kopen in de winkel wordt een keuze : Katern online food
Haaster-de Winter, M.A. van - \ 2015
In: Landbouw-Economisch Bericht 2015 / Berkhout, P., den Haag : LEI Wageningen UR - p. 190 - 198.
consumer behaviour - shopping - internet - supermarkets - logistics - netherlands - european union countries - consumentengedrag - winkelen - supermarkten - logistiek - nederland - landen van de europese unie
Consumenten hoeven hun huis niet meer uit. Binnen een paar muisklikken zijn de boodschappen besteld. Dat kan relatief gemakkelijk. De online infrastructuur in Nederland is goed; de internetpenetratie is één van de hoogste binnen Europa (>90%). Het percentage mensen dat min of meer dagelijks het internet gebruikt is hoog en stijgt (84%), terwijl het aandeel mensen dat nog nooit internet heeft gebruikt daalt (5%) (Eurostat, 2014). Dit artikel gaat nader in op de situatie in Nederland en andere EU-landen.
Portraying the sustainable consumer : exploring sustainable food consumption using a lifestyle segmentation approach
Verain, M.C.D. - \ 2015
University. Promotor(en): Gerrit Antonides, co-promotor(en): Siet Sijtsema; Hans Dagevos. - Wageningen : Wageningen University - ISBN 9789462575790 - 220
consumenten - consumptie - voedselconsumptie - voedsel - duurzaamheid (sustainability) - levensstijl - consumentengedrag - consumers - consumption - food consumption - food - sustainability - lifestyle - consumer behaviour
Mondjesmaat een maaltje vis: perspectieven om visconsumptie aan te jagen
Dagevos, H. ; Zaalmink, W. - \ 2015
Aquacultuur 30 (2015)2. - ISSN 1382-2764 - p. 13 - 16.
visconsumptie - consumentengedrag - consumentenonderzoeken - houding van consumenten - visproducten - gezondheidsvoedsel - nederland - fish consumption - consumer behaviour - consumer surveys - consumer attitudes - fish products - health foods - netherlands
Nederland is een visvangende natie, maar bepaald geen visetend land. Hoe komt dat toch? Hans Dagevos, werkzaam als consumptie socioloog bij het LEI, ging in opdracht van collega Wim Zaalmink (coördinator kenniskringen in de visserij) op zoek naar het antwoord op deze vraag. Conclusie is dat de sector vooral vanuit voedings- en gezondheidsoogpunt, een aantal ijzersterke troeven in handen heeft die kunnen bijdragen aan een hogere consumptie.
Visvernieuwers: interesse van Europese consumenten voor innovatie in het (kweek)visschap
Tacken, G.M.L. ; Dagevos, H. ; Reinders, M.J. - \ 2015
Aquacultuur 30 (2015)2. - ISSN 1382-2764 - p. 8 - 11.
visconsumptie - visproducten - voeding en gezondheid - gezondheidsvoedsel - dieetrichtlijnen - houding van consumenten - innovaties - kweekvis - consumentengedrag - aquacultuur - fish consumption - fish products - nutrition and health - health foods - dietary guidelines - consumer attitudes - innovations - farmed fish - consumer behaviour - aquaculture
Vis is gezond en veel consumenten beoordelen vis ook als zodanig. Toch is gezond als een kwaliteitsaspect van vis vaak geen doorslaggevende reden om voor vis te kiezen. Het voedingsadvies om vaker vis te eten krijgt onder veel Europese consumenten onvoldoende navolging. Het product vis heeft met gezond weliswaar een sterke troef in handen die gekoesterd moet worden, deze kwaliteit alleen schiet tekort om consumenten (meer) vis te laten eten. Productvernieuwing is een mogelijk hulpmiddel hierbij. Ter aanvulling op gezond, als 'klassieke' kernkwaliteit van vis, wordt binnen het Europese onderzoeksproject 'Diversity' gezocht naar innovatieve ideeën met aantrekkingskracht op hedendaagse consumenten, waarbij meer specifiek oog is voor vijf nieuwe kweekvissoorten.
Vleesconsumptie per hoofd van de bevolking in Nederland, 2005-2014
Verhoog, A.D. ; Wijsman, J.C.G. ; Terluin, I.J. - \ 2015
Wageningen : LEI Wageningen UR (Nota / LEI 2015-120) - 9
voedselconsumptie - vlees - vleeswaren - consumentengedrag - nederland - food consumption - meat - meat products - consumer behaviour - netherlands
Wakker Dier wil graag de omvang van de vleesconsumptie per hoofd van de bevolking in Nederland weten. Tot en met 2012 leverde het Productschap voor Vee, Vlees en Eieren deze informatie. Door de opheffing van het Productschap zijn er geen cijfers over de vleesconsumptie per hoofd van de bevolking na 2012 beschikbaar. Wakker Dier heeft daarom het LEI gevraagd om de vleesconsumptie per hoofd van de bevolking in Nederland in 2013 en 2014 te berekenen. Ook heeft Wakker Dier gevraagd de cijfers voor 2013 en 2014 te vergelijken met de jaren daarvoor, zodat trends in de vleesconsumptie zichtbaar worden. In deze notitie geven we een overzicht van de vleesconsumptie per hoofd van de bevolking in Nederland in de jaren 2005-2014 en maken daarbij onderscheid naar de volgend vleessoorten: rundvlees, varkensvlees, schapen- en geitenvlees, paardenvlees, pluimveevlees en totaal vlees.
Monitor voedselverspilling : update Monitor voedselverspilling 2009-2013 & mogelijkheden tot (zelf) monitoring van voedselverspilling door de keten heen
Bos-Brouwers, H.E.J. ; Soethoudt, J.M. ; Vollebregt, H.M. ; Burgh, M. van der - \ 2015
Wageningen : Wageningen UR - Food & Biobased Research (Rapport / Wageningen UR Food & Biobased Research 1541) - ISBN 9789462574007 - 56
voedselverspilling - verspilling - voedsel - monitoring - voedselproducten - consumentengedrag - verliezen - voedselafval - food wastage - wastage - food - food products - consumer behaviour - losses - food wastes
Voor het ministerie van Economische Zaken is binnen het project Monitoring Voedselverspilling een update opgesteld van de stand van zaken met betrekking tot de voedselverspilling in Nederland tot en met de cijfers over 2013. Tevens is de mogelijkheid tot zelfmonitoring van voedselverspilling door bedrijven in kaart gebracht.
Gasten vinden, gasten binden. Hoe pak ik dat aan bij plattelandstoerisme?
Haaster-de Winter, M.A. van; Schoutsen, M.A. ; Jong, D. de; Vijn, M.P. - \ 2015
PPO AGV
platteland - boerderijtoerisme - multifunctionele landbouw - internet - consumenteninformatie - consumentengedrag - marketing - rural areas - farm tourism - multifunctional agriculture - consumer information - consumer behaviour
Bedrijven met plattelandstoerisme hebben met een sterk concurrerende markt te maken. Het wordt steeds belangrijker om gasten te vinden maar ook te binden. Daar zijn veel manieren voor en deze brochure zet daarvan een aantal op een rijtje. Daarnaast delen enkele inspirerende ondernemers hun kennis en ervaring met het vinden en binden van gasten. Ook is er een actielijst opgenomen om als ondernemer mee aan de slag te gaan.
Terug in het zadel
Bouwman, L.I. - \ 2014
Vork 1 (2014)4. - ISSN 2352-2925 - p. 32 - 36.
food chains - nutrition and health - overweight - obesity - chronic diseases - consumer behaviour - feeding behaviour - eating - eating patterns - voedselketens - voeding en gezondheid - overgewicht - obesitas - chronische ziekten - consumentengedrag - voedingsgedrag - eten - eetpatronen
Dreigende epidemieën van overigens niet besmettelijke aandoeningen als obesitas en diabetes type 2 leiden tot - soms tegenstrijdige - aanbevelingen voor gezond eten. Meer groenten, minder vet maar wel meer vette vis, minder rood vlees, meer koolhydraten of juist minder en een Magnum, passen in een gezond dieet. Dat laatste was overigens een advies van de vorige directeur van Unilever dus dat moeten we met een korreltje zout nemen. Hoewel, zout? Mag dat? Volgens Laura Bouwman zijn we terechtgekomen in een situatie van ‘you are what you are told to eat’, waarbij mensen weten dat ze ongezond eten, er ook iets aan willen doen, maar vandaag nog even niet. Ze pleit voor een andere benadering, gericht op verbinding en het bevorderen van het ‘goede leven’.
Voeding online: een kwestie van medium én mentaliteit
Dagevos, H. - \ 2014
Voeding Nu 16 (2014)9. - ISSN 1389-7608 - p. 14 - 15.
consumentengedrag - voedselinkoop - internet - supermarkten - voedingsmiddelen - vleeswaren - marketingkanalen - consumer behaviour - food purchasing - supermarkets - foods - meat products - marketing channels
In Nederland kopen we nog betrekkelijk weinig voeding online. De verwachting is dat dit gaat veranderen de komende tijd. De voorlopers bedienen zich niet alleen van moderne media als verkoopkanaal, maar houden er ook een andere mentaliteit op na over ‘het goede eten’. De vlucht die het aanbieden van vleespakketten momenteel neemt, illustreert dit goed.
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