Record nummer 2007397
Titel Is food marketing making us fat? : a multi-disciplinary review
toon extra info.
by Pierre Chandon and Brian Wansink
Auteur(s) Chandon, P. ; Wansink, B.
Uitgever Boston : NOW
Jaar van uitgave 2010
Pagina's P. 113-196
Titel van reeks Foundations and trends in marketing (ISSN 1555-0761 ; vol. 5, no. 3)
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Trefwoorden (cab) marketing van voedingsmiddelen / consumentengedrag / eetpatronen / eten / voedselconsumptie / obesitas / voedselindustrie
Rubrieken Marketing (algemeen) / Consumentenstudies (algemeen) / Markten
Publicatie type Boek
Taal Engels
Toelichting (Engels) Whereas everyone recognizes that increasing obesity rates worldwide are driven by a complex set of interrelated factors, the marketing actions of the food industry are often singled out as one of the main culprits. But how exactly is food marketing making us fat? To answer this question, we review evidence provided by studies in marketing, nutrition, psychology, economics, food science, and related disciplines that have examined the links between food marketing and energy intake but have remained largely disconnected. Starting with the most obtrusive and most studied marketing actions, we explain the multiple ways in which food prices (including temporary price promotions) and marketing communication (including branding and nutrition and health claims) influence consumption volume. We then study the effects of less conspicuous marketing actions which can have powerful effects on eating behavior without being noticed by consumers.
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