Record nummer 2166367
Titel artikel The entrepreneurial way to integrate social responsibility and economic profitability into agri-business in East Africa
Auteur(s) Thorin, T. ; Bassetti, N.
Tijdschrifttitel Gewasbescherming : mededelingenblad van de Nederlandse Planteziektenkundige Vereniging in samenwerking met de Coordinatiecommissie Onkruidonderzoek NRLO
Deel(Jaar)Nummer 47(2016)1
Paginering 5 - 7
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Publicatie type Artikel
Taal Engels
Toelichting (Engels) This article shows how systematic entrepreneurial tools can be used to develop a business model around an existing technology in a new and unknown market. We share our working process and the most important insights from a twomonth student project commissioned by a Dutch seed company called Solynta. In the project we acted as consultants and used entrepreneurial tools to investigate how they could enter the African market in a socially and economically responsible way.
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