Record nummer 2223531
Titel artikel New sales concepts give German pot plant growers strong market foothold : Ripkens products can no longer be substituted
Auteur(s) Lier, A. van
Tijdschrifttitel In greenhouses : the international magazine for greenhouse growers
Deel(Jaar)Nummer 6(2017)4
Paginering 7 - 9
Online full text
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Publicatie type Artikel
Taal Engels
Toelichting (Engels) Wolfgang and André Ripkens have made a lot of progress in recent years. Apart from investing heavily in automation, the German pot plant growers have also introduced three new sales concepts: Silver-Land, Out-Land and Stone-Land. It turned out to be a great move; the market has responded enthusiastically to the combination of a recognisable look and premium quality. This is generating a lot of added value for father and son.
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