A successful business model for fashion made in Holland
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|Wageningen : Wageningen University & Research|
|Bsc Thesis||BSc Thesis Business Studies - Management and Consumer Studies - unknown - Wageningen University|
|Toelichting||The current fast fashion model has had lot of negative social and environmental impacts. Concerns over these impacts have grown, causing more attention to be paid to the fashion industry. An increasing number of consumers demand products that are produced in a way that is not harmful to the environment or the employees who made it. Slow fashion that is locally produced, offers a counterbalance to lot of the negative effects related to the industry. However, producing clothes locally in the Netherlands is not yet done that much in contrast to lot of countries abroad. Therefore, two companies, of which one is in Greece and the other in Italy, are analysed to find out what best practices are regarding the Business Model Canvas. Data on the companies is obtained via the companies’ website and through interviews that were conducted with one of them. These findings can serve as implications for companies in the Netherlands that want to produce clothes locally. The results show that focussing on Value Proposition and Key Partnerships are leading to the continuity of a slow fashion company.|