This study identifies new wood-based products with considerable potential and attractive markets, including textiles, liquid biofuels, platform chemicals, plastics, and packaging. We apply a mixed-methods review to examine how the position of the forest industry in a given value chain determines the respective production value. An assessment is provided as to the degree to which these emerging wood-based products could compensate for the foreseen decline of graphic paper markets in four major forest industry countries: USA, Canada, Sweden, and Finland. A 1%–2% market share in selected global markets implies a potential increase in revenues of 18–75 billion euros per annum in the four selected countries by 2030. This corresponds to 10%–43% of the production value of forest industries in 2016 and compares with a projected decline of graphic paper industry revenue of 5.5 billion euros by 2030. The respective impacts on wood use are manifold, as many of the new products utilize by-products as feedstock. The increase in primary wood use, which is almost entirely attributed to construction and to some extent textiles markets, would be in the range of 15–133 million m3, corresponding to 2%–21% of the current industrial roundwood use in the selected countries.
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