Howard Brin, Chief Operating Officer at the Association for Vertical Farming Bio: Prior to moving back to the USA, Howard was a Risk Advisory Consultant based in Mainland China, where he specialized in due diligence, corporate intelligence and intellectual property protection. Howard became passionate about vertical farming from his experiences investigating food safety and agriculture related cases. After eight years in Mainland China, Howard moved to New York City to drive the development of the AVF in the USA, spreading its message locally and abroad. At present, he is working with NYC government agencies to influence urban agriculture and vertical farming policy / legislation changes, and is the lead author of the AVF white paper. Howard earned his BSc in Bio-Psychology from the University of Illinois at Urbana/Champaign and a Graduate Certificate in International Studies at the Johns Hopkins - Nanjing Center for Chinese and American Studies. Howard is functionally native in Mandarin Chinese. Presentation title: Challenges for the Future: The Role of Education for the Success of Vertical Farming Presentation abstract: Today, the state of vertical farming has two disparate driving forces: top-down (government) vs. bottom-up (private). State-funded research projects dominate the market, particularly in Greater China, while grassroots efforts are more common place in North America and Europe. Within each region these forces are starting to connect, giving way to other potential problems, especially the necessary skilled labor force to operate and scale up. Through education and effective marketing we can work together to create solutions and develop a successful and sustainable vertical farming industry locally and globally.
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