Record nummer 2289667
Titel Developing a joint space perceptual map with apple positions and consumer preference clusters : market segmentation methodology tested on and applied to consumer preference ratings for ten apple varieties and positioning of new varieties
toon extra info.
R.M. Hofstee
Auteur(s) Hofstee, R.M.
Uitgever [Netherlands] : [publisher not identified]
Jaar van uitgave 2020
Pagina's 1 online resource (PDF, VI, 57 pages) illustrations
Annotatie(s) Student report, Wageningen University, Marketing and Consumer Behaviour
Msc Thesis MSc Thesis Marketing and Consumer Behaviour - Management, Economics and Consumer Studies - Marketing and Consumer Behaviour - Wageningen University
Online full text
Publicatie type Studentenverslag
Taal Engels
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