Record nummer 708328
Titel artikel Effects of a television and radio advertising ban : a study of the cigarette industry
Auteur(s) Holak, S.L. ; Reddy, S.K.
Tijdschrifttitel Journal of marketing : a quarterly publication of the American Marketing Association
Deel(Jaar)Nummer 50(1986)4
Paginering 219 - 227
Annotatie(s) Refs
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Trefwoorden (cab) publiciteit / adverteren / consumentengedrag / houding van consumenten / beleid / consumenten / consumentenaangelegenheden
Rubrieken Consumentengedrag
Publicatie type Artikel
Taal Engels
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