Record nummer 708335
Titel artikel Effects of consumer expectations on information processing in selling encounters
Auteur(s) Sujan, M. ; Bettman, J.R. ; Sujan, H.
Tijdschrifttitel Journal of marketing research / American marketing association
Deel(Jaar)Nummer 23(1986)4
Paginering 346 - 353
Annotatie(s) Refs
Op papier Haal het document, vind aanverwante informatie of gebruik andere SFX-diensten
Trefwoorden (cab) houding van consumenten / consumentengedrag / marketingtechnieken
Rubrieken Consumentengedrag
Publicatie type Artikel
Taal Engels
Toelichting The study findings suggest that prior expectations about salespeople affect how consumers process information in a selling situation
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