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Record nummer 2287425
Titel artikel Perspectives beyond the meter: a Q-study for modern segmentation of drinking water customers
Auteur(s) Brouwer, S. ; Pieron, M. ; Sjerps, R. ; Etty, T.
Tijdschrifttitel Water policy : official journal of the World Water Council
Deel(Jaar)Nummer 21(2019)6
Paginering 1224 - 1238
Online full text
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Publicatie type Artikel
Taal Engels
Toelichting (Engels) Given the growing interest among drinking water companies in the customer ‘beyond the meter’, generic accounts of the ‘average user’ no longer suffice. Yet, segmentation on the basis of specific characteristics or behaviour seems to offer a limited explanatory value. Hence, there is an increasing need for more detailed empirical knowledge of the potential for, and significance of, customer segmentation on the basis of subjective views and preferences. To this end, this paper not only explores different customer perspectives on drinking water, but also quantifies their prevalence and distribution, at a deep analytical level, in the Netherlands.
Betrokken instanties KWR, Watercycle Research Institute
Unie van Waterschappen
Oasen
Universiteit van Amsterdam
Vrije Universiteit Amsterdam
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