PhD theses

All Wageningen University PhD theses

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    Wageningen PhD theses

    This database contains bibliographic descriptions of all Wageningen University PhD theses from 1920 onwards. It is updated on a daily basis by WUR Library.

    Author abstracts and/or summaries are added to all descriptions. A link to the full text dissertation is added to the bibliographic description. In a few cases, no electronic version is available, mostly because of copyright issues.

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Record number 564659
Title The corporate image concept : a strategic approach
show extra info.
[by] M.F. Vos
Author(s) Vos, M.F.
Publisher [S.l.] : Vos
Publication year 1992
Description 199 p.
Description 1 online resource (199 p.)
Notes Proefschrift Wageningen
ISBN 9090052267
Tutors Woerkum, Dr. C.M.J. van ; Meiden, Dr. A. van der
Graduation date 1992-09-15
Dissertation no. 1529
Author abstract show abstract

Following a clarification of the concept of corporate image using the available literature as a basis, the process of image-formation and the nature of the influence of corporate image on behaviour are explored. The relationship with corporate identity is then discussed. This exploration leads us to considerations on corporate image policy and recommendations relating to methods of measurement.

The core of the publication consists of the Corporate Image Concept, developed to provide a framework of ideas in the structuring of corporate image policy for public relations managers, public relations consultants and advice bureaus. Finally, a trial is set up to test the constructed Corporate Image Concept in Dutch universities, leading to the formulation of general conclusions.

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Keyword(s) organizations / theory / management / administration / enterprises / economics / businesses / farm management / public relations / public opinion / business management
Categories Management studies, Business Administration, Organizational Science (General) / Public Relations
Publication type PhD thesis
Language English
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