This database contains bibliographic descriptions of all Wageningen University PhD theses from 1920 onwards. It is updated on a daily basis by WUR Library.
Author abstracts and/or summaries are added to all descriptions. A link to the full text dissertation is added to the bibliographic description. In a few cases, no electronic version is available, mostly because of copyright issues.
Hard copies of all theses are available for loan at WUR Library. To request them, click the link Request this publication in the full record presentation. This is a fee based service.
Following a clarification of the concept of corporate image using the available literature as a basis, the process of image-formation and the nature of the influence of corporate image on behaviour are explored. The relationship with corporate identity is then discussed. This exploration leads us to considerations on corporate image policy and recommendations relating to methods of measurement.
The core of the publication consists of the Corporate Image Concept, developed to provide a framework of ideas in the structuring of corporate image policy for public relations managers, public relations consultants and advice bureaus. Finally, a trial is set up to test the constructed Corporate Image Concept in Dutch universities, leading to the formulation of general conclusions.
Management studies, Business Administration, Organizational Science (General) / Public Relations
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