Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 111014
Title Evaluating farmers' choice processes in the laboratory : workshops with flower producers
Author(s) Trip, G.; Huirne, R.B.M.; Renkema, J.A.
Source Review of Agricultural Economics 23 (2001)1. - ISSN 1058-7195 - p. 185 - 201.
Department(s) Agrarische Bedrijfseconomie
Publication type Refereed Article in a scientific journal
Publication year 2001
Abstract This study describes the result of a research workshop on cultivar choice in which 26 specialized flower producers participated. The workshop consisted of several tasks aimed at measuring the individual quality level of the decision process (cultivar choice). The technique of the information display matrix (IDM) was introduced as a means to simulate the choice processes. The results of this study indicated that the performance in the IDM-simulation had some predictive power for the performance in real life, especially on turnover and yield. Further analysis of the tasks in this workshop could be used to detect weak spots in the individual decision making. The differences among growers with respect to their level of consciousness/awareness, (economic) rationality, and consistency were substantial.
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