Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 313682
Title A closed-chain concept for application in the floristry sector
Author(s) Deneux, S.D.C.; Luten, J.H.
Source The Hague : Agricultural Economics Research Institute (LEI) - ISBN 9789052426617 - 31
Department(s) Wageningen Economic Research
Publication type Research report
Publication year 2000
Keyword(s) siergewassen - snijbloemen - landbouwindustrie - verticale integratie - kwekers - consumenten - marketing - nederland - ketenmanagement - ornamental crops - cut flowers - agribusiness - vertical integration - growers - consumers - marketing - netherlands - supply chain management
Categories Ornamental Plants / Economics (General)
Abstract The floristry market is becoming more and more customer oriented. Therefore, product innovation, tracking and tracing, and product guarantee become important factors of success when looking at the future of the flower market. Several structural concepts allow the fulfilment of these requirements. The so-called closed chain concept enables products to be identifiable and recognisable at every stage of the chain process, as demonstrated in several agricultural sectors. The relevant questions here are how feasible the application of such a model is to the Dutch floristry sector and how this can be implemented.
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