Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 321033
Title Consumer evaluations of products from developing countries
Author(s) Verlegh, P.W.J.
Source In: The Challenge of Global Chains / van Amerongen, E., Wageningen : Wageningen Academic Publishers - p. 58 - 62.
Department(s) Marketing and Consumer Behaviour
Publication type Chapter in scientific book
Publication year 2002
Keyword(s) globalisering - ontwikkelingslanden - consumentengedrag - houding van consumenten - voedselproducten - authenticiteit - globalization - developing countries - consumer behaviour - consumer attitudes - food products - authenticity
Categories Consumer Behaviour / Development Economics
Abstract Consumers use country of origin as a signal or proxy for product quality. Consumers have little confidence in the ability of less developed countries to produce high quality goods. On the other hand emotionally attachment to a country or associations of "exoticness" or "authenticity" can lead to a positive evaluation of this country's products. Furthermore consumers may feel a moral obligation to buy goods from specific countries. The impact of these cognitive, affective and normative factors that may influence consumers' evaluation of products from less developed countries is discussed
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