Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 333880
Title Monitoring consumer confidence in food safety: an exploratory study
Author(s) Jonge, J. de; Frewer, L.J.; Trijp, J.C.M. van; Renes, R.J.; Wit, W. de; Timmers, J.C.M.
Source British Food Journal 106 (2004)10/11. - ISSN 0007-070X - p. 837 - 849.
Department(s) Marketing and Consumer Behaviour
Communication Science
Publication type Refereed Article in a scientific journal
Publication year 2004
Abstract Abstract: In response to the potential for negative economic and societal effects resulting from a low level of consumer confidence in food safety, it is important to know how confidence is potentially influenced by external events. The aim of this article is to describe the development of a monitor that enables changes in consumer confidence in food safety and consumer food choice behaviour to be assessed in conjunction with changes in institutional activities and food safety incidents. Results of the first assessment of longitudinal data on consumer perceptions of food safety will be presented to provide the basis for the development of such a monitor. A better understanding of the interrelationships between antecedents and behavioural consequences of changes in consumer confidence in food safety over time will improve understanding of the effectiveness of public policy, and allow the development of best practice in risk communication and risk management.
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