Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 337268
Title Hoezo Waardering? Het waarderen van ketenpartners in kwaliteitsgerichte ketens
Author(s) Ingenbleek, P.T.M.
Source Voedingsmiddelentechnologie 12 (2004)juni 2004. - ISSN 0042-7934 - p. 54 - 55.
Department(s) Marketing and Consumer Behaviour
Publication type Article in professional journal
Publication year 2004
Keyword(s) bedrijfsvoering - ondernemerschap - managementvaardigheden - voedselindustrie - productiebeleid - kwantiteitscontrole - marketingbeleid - marketing voor de detailhandel - ketenmanagement - productieprocessen - management - entrepreneurship - management skills - food industry - production policy - quantity controls - marketing policy - retail marketing - supply chain management - production processes
Categories Management studies, Business Administration, Organizational Science (General) / Food Sciences (General)
Abstract Het waarderen van ketenpartners is essentieel in kwaliteitsgerichte ketens. Via gesprekken met toeleveranciers over hoe de consument beter zou kunnen worden bediend, werden toeleveranciers van twee bedrijven steeds meer betrokken bij de productontwikkeling en kwaliteitsverbetering. De wijze waarop bedrijven met hun ketenpartners omgaan, verschilt
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