Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 339065
Title Comparison times are longer for hedonic than for intensity judgements of taste stimuli
Author(s) Veldhuizen, M.G.; Vessaz, M.N.; Kroeze, J.H.A.
Source Physiology and Behavior 84 (2005)3. - ISSN 0031-9384 - p. 489 - 495.
DOI https://doi.org/10.1016/j.physbeh.2005.01.018
Department(s) Product Design and Quality Management Group
VLAG
Publication type Refereed Article in a scientific journal
Publication year 2005
Keyword(s) gustatory reaction-time - orbitofrontal cortex - human adults - responses - duration - monkey - preference - capacity - neurons - humans
Abstract Response times of intensity and hedonic comparisons were determined in a within-subjects experimental design. Forced-choice paired comparisons of orange lemonades with various concentrations of added quinine sulfate were made by 48 subjects. Depending on experimental condition, the subjects had to focus either on intensity or on pleasantness and give their responses as fast as possible. The data showed shorter response times for intensity comparisons than for pleasantness comparisons. Although taste processing may be partially serial and partially parallel, the larger part of the response times and the differences between them may be due to cognitive processing
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