Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 378224
Title What do Polish and Dutch consumers think about dried fruit and products with them - creaiwe group discussions as a means of recognittion consumers'perception
Author(s) Jesionkowska, K.; Konopacka, D.; P¿ocharski, W.; Sijtsema, S.J.; Zimmermann, K.L.
Source Polish Journal of Natural Sciences 2007 (2007)Suppl.4. - ISSN 1643-9953 - p. 169 - 175.
Department(s) LEI Consumer & behaviour
LEI Consument and Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2007
Keyword(s) houding van consumenten - fruitproducten - gedroogd fruit - consumenten - polen - nederland - consumer attitudes - fruit products - dried fruit - consumers - poland - netherlands
Categories Concepts of Food Quality
Abstract The main aim of the study was to get insight into consumers' perception towards dried fruit and products with them, thus the exploratory study designed as a group discussion took place. While group discussions association (as one of the projective technique) and Kelly repertory grid were used to make the discussions more creative and lively. The discussions were held in Poland and in the Netherlands. It was found that Polish consumers perceive dried fruits mainly as convenient product while according to Dutch consumers dried fruit are old - fashioned. If it comes to the products with dried fruits, Polish consumers seem appreciate the presence of fruits in the product as the source of better taste and diversity. Both Polish and Dutch consumers seem pay attention to the nutritional value of the products but they are not convinced whether information on the package is true
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