Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 399569
Title Trends benutten om consument te verleiden
Author(s) Groot, M.J.; Bartels, J.
Source EFM : European Fruit Magazine (2010)12. - ISSN 1689-8575 - p. 20 - 22.
Department(s) Fruit
LEI Consumer & behaviour
LEI Consument and Behaviour
Publication type Article in professional journal
Publication year 2010
Keyword(s) voedselconsumptie - fruit - tendensen - consumenten - houding van consumenten - voeding en gezondheid - food consumption - trends - consumers - consumer attitudes - nutrition and health
Categories Consumer Studies (General) / Human Nutrition and Health
Abstract De door de wereldgezondheidsorganisatie WHO geadviseerde consumptie van meer dan 400 gram groenten en fruit per persoon per dag wordt lang niet overal in Europa gehaald. Vanuit gezondheidsoogpunt, maar ook vanuit de sector bezien is er dus nog veel te winnen. Om de consument te verleiden fruit te kopen, moet de sector weten welke trends er in de fruitconsumptie gelden en hier op inspelen. In het zojuist afgesloten Europese Isafruit-project is in vier landen onderzoek gedaan naar deze trends.
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