| Record number | 411255 |
|---|---|
| Title | An empirical assessment of the cross-national measurement validity of graded paired comparisons |
| Author(s) | Beuckelaer, A. de; Kampen, J.K.; Trijp, J.C.M. van |
| Source | Quality and quantity: international journal of methodology 47 (2013)2. - ISSN 0033-5177 - p. 1063 - 1076. |
| DOI | https://doi.org/10.1007/s11135-011-9583-1 |
| Department(s) |
Environmental Policy Marketing and Consumer Behaviour WASS |
| Publication type | Refereed Article in a scientific journal |
| Publication year | 2013 |
| Keyword(s) | conjoint-analysis - response styles - stated preferences - marketing-research - tests - alternatives - methodology - management - countries - products |
| Abstract | The popular use of graded paired comparisons in empirical studies assessing consumers’ preferences, and the potential effect of cross-national differences in (extreme) response styles on the quality of graded paired comparison data, supply ample reasons for an empirical verification of the cross-national validity of such scales. Using data from a cross-national margarine brand study including fourteen different nations (N = 4,560), we found sufficient statistical evidence for cross-national bias due to existing cross-national differences in extreme responses. However, the low values reported for effect size measures (intra-class correlation coefficient, R2 value) indicated that the impact of the cross-national bias is marginal. The findings from our study provided empirical support for the hypothesis that graded paired comparison data can be meaningfully compared across nations. |
| Comments |
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