Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 432282
Title Puppy's, Injectienaalden en Attitudevorming: Hoe verschillende stimuluscategorieën mentaal verwerkt worden
Author(s) Giesen, R.I. van; Fischer, A.R.H.; Dijk, H. van; Trijp, J.C.M. van
Source In: Jaarboek Sociale Psychologie 2012, 13-14 December 2012, Utrecht, the Netherlands. - Groningen, Nederland : Aspo Pers - p. 83 - 88.
Event Groningen, Nederland : Aspo Pers ASPO 2012, 2012-12-13/2012-12-14
Department(s) Marketing and Consumer Behaviour
Publication type Contribution in proceedings
Publication year 2012
Abstract Met eye-tracking is aangetoond dat verschillende type stimuli (univalent, neutraal, ambivalent) om verschillende mentale verwerking vragen. Voor ambivalente stimuli is uitgebreidere mentale verwerking nodig voor affectieve attitudes, voor neutrale stimuli geldt dit voor cognitieve attitudes. De attitude component (affectief, cognitief) die meer verwerking vraagt is minder belangrijk voor de eind-attitude.
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