Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 438557
Title Factors influencing European consumer uptake of personalised nutrition. Results of a qualitative analysis
Author(s) Stewart-Knox, B.; Kuznesof, S.; Robinson, J.; Rankin, A.; Orr, K.; Duffy, M.; Poinhos, R.; Almeida, M.D.V. de; Macready, A.; Gallagher, C.; Berezowska, A.; Fischer, A.R.H.; Navas-Carretero, S.; Riemer, M.; Traczyk, I.; Gjelstad, I.M.F.; Mavrogianni, C.; Frewer, L.J.
Source Appetite 66 (2013). - ISSN 0195-6663 - p. 67 - 74.
DOI https://doi.org/10.1016/j.appet.2013.03.001
Department(s) Marketing and Consumer Behaviour
WASS
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) genetic research - food - attitudes - nutrigenomics - acceptance - risks - perceptions - benefits - hazards - focus
Abstract The aim of this research was to explore consumer perceptions of personalised nutrition and to compare these across three different levels of “medicalization”: lifestyle assessment (no blood sampling); phenotypic assessment (blood sampling); genomic assessment (blood and buccal sampling). The protocol was developed from two pilot focus groups conducted in the UK. Two focus groups (one comprising only “older” individuals between 30 and 60 years old, the other of adults 18–65 yrs of age) were run in the UK, Spain, the Netherlands, Poland, Portugal, Ireland, Greece and Germany (N = 16). The analysis (guided using grounded theory) suggested that personalised nutrition was perceived in terms of benefit to health and fitness and that convenience was an important driver of uptake. Negative attitudes were associated with internet delivery but not with personalised nutrition per se. Barriers to uptake were linked to broader technological issues associated with data protection, trust in regulator and service providers. Services that required a fee were expected to be of better quality and more secure. An efficacious, transparent and trustworthy regulatory framework for personalised nutrition is required to alleviate consumer concern. In addition, developing trust in service providers is important if such services to be successful
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