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Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 445301
Title Public multi-criteria assessment for societal concerns and gradual labelling
Author(s) Michalopoulos, A.; Hogeveen, H.; Heuvelink, E.; Oude Lansink, A.G.J.M.
Source Food Policy 40 (2013). - ISSN 0306-9192 - p. 97 - 108.
Department(s) Business Economics
Horticultural Supply Chains
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) conjoint-analysis - ethics - trust - food - agriculture - indicators - framework - science - market
Abstract We present a multicriteria product assessment framework that can be used to rank existing products against hypothetical product scenarios. Products are ranked for Environmental Impact, Healthfulness, Naturalness and Fairness. Assessment criteria and relative importance weights are sourced from the public. The framework has been demonstrated for fresh tomato production scenarios. Results are valid because they correspond to public concerns, gradient to reward small production improvements, and relative to available product alternatives. Their interpretation can be normative with reference to existing production averages: without agreement on absolute acceptability thresholds. Data improvement agrees with rational stakeholder behaviour. Results identify technological applications of higher and lower public acceptability potential, for production and research agenda optimisation. Other producer uses include labelling and brand name protection. Civil society uses include the critical assessment of production. Public uses include labelling in consumer-driven markets, and smooth production sector re-structuring by incentivizing a race-to-the-top for production externalities of public concern, like the environmental sustainability or the fairness of production.
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