Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 446016
Title Consumer Responses to the Carbon Labelling of Food: A Real Life Experiment in a Canteen Practice
Author(s) Spaargaren, G.; Koppen, C.S.A. van; Janssen, A.M.; Hendriksen, A.; Kolfschoten, C.J.
Source Sociologia Ruralis 53 (2013)4. - ISSN 0038-0199 - p. 432 - 453.
Department(s) Environmental Policy
Consumer Science & Intelligent Systems
Corporate Staff
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) behavior
Abstract The emerging debate on the climate impact of food is expected to result in the carbon labelling of food in the future. As yet, consumer responses to carbon labels are not well researched. A real life experiment was developed to study consumer responses to new carbon labels for food. A ‘light’ and a ‘comprehensive’ carbon labelling regime were stepwise introduced into the food practice of ‘having lunch in a canteen’. The resulting shifts in the behaviour and attitudes of regular canteen visitors were measured with the use of both quantitative and qualitative methods. Despite their overall positive attitude towards climate change policies, the canteen visitors show clear resistance to some of the changes suggested, especially when new courses of action run counter to the dynamics of the existing routinised practice. Using practice theory as our reference, we discuss the role of information provision next to other policy instruments for facilitating behavioural changes towards low carbon food consumption.
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