Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 452922
Title Greening consumption at the retail outlet: the case of the Thai appliance industry
Author(s) Thongplew, N.; Spaargaren, G.; Koppen, C.S.A. van
Source International Journal of Sustainable Development and World Ecology 21 (2014)2. - ISSN 1350-4509 - p. 99 - 110.
Department(s) Environmental Policy
Publication type Refereed Article in a scientific journal
Publication year 2014
Keyword(s) sustainable consumption - methodology - product - market
Abstract Over the decades, the Thai appliance industry has developed into a strong and export-oriented industry with rigorous strategies to improve the environmental performance of products and production. Leading producers have recently begun to develop greening strategies targeting the consumption behavior of consumers, materialized through the provision of green appliances, environmental information, and sustainable images and storylines. However, communication regarding green provision in the retail setting has been found to be passive and to not correspond with the orientation of Thai consumers. Consequently, it has been found to be difficult to empower and activate citizen-consumers to buy more sustainable appliances. For this situation to change, green communication strategies of providers must become more proactive by adopting environmental labels to discern green appliances from general appliances and by improving the environmental content of communications in a way that (re)establishes stagnant or even absent consumer trust in green providers.
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