Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 478395
Title Mogelijkheden en effectiviteit van apps voor communicatie met consumenten; De Veggipedia-case
Author(s) Wijk-Jansen, E.E.C. van; Robbemond, R.M.; Onwezen, M.C.; Verdouw, C.N.
Source Den Haag : LEI Wageningen UR (LEI report 2014-028) - ISBN 9789086156887 - 67
Department(s) Consumer and Chain
Innovation- and Risk Management and Information Governance
Urban Economics
Publication type Research report
Publication year 2014
Keyword(s) mobiele toepassingen - computer software - groenten - fruit - consumenten - communicatie - consumenteninformatie - consumentenonderzoeken - verse producten - voedselveiligheid - voeding en gezondheid - voedselconsumptie - mobile applications - computer software - vegetables - fruit - consumers - communication - consumer information - consumer surveys - fresh products - food safety - nutrition and health - food consumption
Categories Consumer Studies (General)
Abstract LEI Wageningen UR was commissioned by Tuinbouw Digitaal to carry out a review of the literature on apps as a medium of consumer communication. Around the same time, we also conducted a qualitative consumer survey to determine the strengths of and the scope for improvement in Veggipedia, an app developed by the fruit and vegetable sector. The research findings resulted in recommendations to continue to develop Veggipedia into a reliable and versatile app that will encourage people to eat healthier, tastier, safer, seasonal, and more varied food.
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