Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 485565
Title The roles of exploration and exploitation in the export market integration of Beninese producers at the base of the pyramid
Author(s) Adékambi, S.A.
Source Wageningen University. Promotor(en): Hans van Trijp, co-promotor(en): Paul Ingenbleek. - Wageningen : Wageningen University - ISBN 9789462572461 - 205
Department(s) Marketing and Consumer Behaviour
MGS
Publication type Dissertation, internally prepared
Publication year 2015
Keyword(s) marketing - landbouwproducten - export - instellingen - armoede - sheaboter - ontwikkelingseconomie - economische groei - afrika - benin - west-afrika - marketing - agricultural products - exports - institutions - poverty - shea butter - development economics - economic growth - africa - benin - west africa
Categories Agricultural Marketing
Abstract

Keywords: Base of the pyramid, Bottom of the pyramid, Supply chains, Export market integration, Market learning, Developing and Emerging countries, Exploitation and Exploration, Institutional arrangements, Transaction cost economics, Livelihood performance, BoP producers

Abstract

Organizing supply chains that are based in producer groups that live in conditions of widespread poverty and weak institutional support (sometimes referred to as the Base of the Pyramid [BoP] producers) is challenging. These challenges have predominantly been studied in the development literature, while the marketing perspective has received less attention. Drawing on both transaction cost and market learning theories, the thesis integrates producers’ opportunity exploitation and exploration processes with the institutional framework adopted in the development literature to understand producers’ integration with export markets. Overall, the findings show that exploitation mediates between drivers investigated by development economists (quality of infrastructure, microcredit, and community culture) and integration with export markets. The results show that BoP producers’ export market integration also depends on the institutional arrangements that exporting companies offer. The results indicate that contrary to more-developed settings like those in Western Europe and Northern America, there is no need to develop both opportunity exploration and exploitation in environments characterized by scarce opportunities with relatively high purchasing powers. The findings imply that developing competencies that enable to produce the demanded quality are crucial in seizing export market integration opportunities.

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