|Title||I was totally there! : understanding engagement in entertainment-ducation narratives|
|Author(s)||Leeuwen, L. van|
|Source||Wageningen University. Promotor(en): Cees Leeuwis; S.J.H.M. Putte, co-promotor(en): Reint-Jan Renes. - Wageningen : Wageningen University - ISBN 9789462573369 - 153|
Knowledge Technology and Innovation
|Publication type||Dissertation, internally prepared|
|Keyword(s)||communicatie - communicatietheorie - volksgezondheid - alcoholisme - vertier - onderwijs - drinken - gedrag - psychologie - adolescenten - educatieve televisie - communication - communication theory - public health - alcoholism - entertainment - education - drinking - behaviour - psychology - adolescents - educational television|
I was totally there!: Understanding engagement in entertainment-education narratives
By Lonneke van Leeuwen
Then, the roles of the NE dimensions attentional focus, narrative understanding, emotional engagement, and narrative presence in E-E impact were investigated. It was shown that the NE dimensions attentional focus, emotional engagement, and narrative presence were positively associated with E-E impact. Attentional focus was associated both with stronger beliefs about the severity of the negative outcomes of BD and with a lowered intention to engage in BD. Emotional engagement and narrative presence were associated with stronger beliefs that BD leads to negative outcomes (negative outcome beliefs), and with stronger beliefs about being vulnerable to these negative outcomes (vulnerability beliefs). Surprisingly, the NE dimension narrative understanding was associated with increased willingness to engage in BD.
No evidence was found that negative thoughts about BD mediated associations between NE dimensions and E-E impact. Relations between NE dimensions, positive thoughts about BD, and E-E impact could not be investigated: only one participant reported a positive thought about BD in response to Verliefd. Based on these findings we conclude that attentional focus, emotional engagement, and narrative presence are important for E-E impact, and that thoughts about BD do not play a role therein.
Because NE dimensions were found to be associated with E-E impact, it was investigated which psychological processes contribute to NE dimensions. Negative thoughts about the perceptual persuasiveness of Verliefd negatively associated with emotional engagement and narrative presence. Furthermore, it was shown that enjoyment of Verliefd was a strong contributor to NE, mainly through contributing to attentional focus. Another strong contributor to NE was narrative realism, mainly through contributing to narrative understanding. Finally, personal relevance, character involvement, and perceived severity contributed mainly through emotional engagement.
This dissertation shows that E-E narratives can be an effective health communication strategy to discourage alcohol (binge) drinking in young people. Furthermore, this dissertation provides health communication researchers and media psychologists with insights into the role of NE in E-E impact, and offers E-E developers practical recommendations about how to create engaging and impactful E-E narratives.