Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 490819
Title Buyer social responsibility: a general concept and its implications for marketing management
Author(s) Ingenbleek, P.T.M.; Meulenberg, M.T.G.; Trijp, J.C.M. van
Source Journal of Marketing Management 31 (2015)13-14. - ISSN 0267-257X - p. 1428 - 1448.
Department(s) Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2015
Abstract The inclusion of sustainability concerns in consumer decision-making poses new challenges to marketing. The existing literature contains a variety of concepts and definitions that pertain to social issues in consumption but lacks an overarching conceptualisation of buyer social responsibility (BSR) that identifies its basic features. This article proposes a general BSR concept as a problem-solving consumer-decision process. It draws from the social dilemma and social issue literature streams to develop a conceptual framework on consumers’ consideration of social issues in purchase decisions, its potential consequences and boundary conditions. The article formulates propositions and elaborates on how companies, governments and non-governmental organisations can strengthen BSR and draw on it to relieve social issues and create profitable market offerings.
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