Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 532752
Title Strategic planning of new product introductions in the automotive industry
Author(s) Bersch, C.V.; Akkerman, Renzo; Kolisch, R.
Event International Conference on Operations Research (OR 2017), Berlin, 2017-09-06/2017-09-08
Department(s) Operations Research and Logistics
Publication type Abstract in scientific journal or proceedings
Publication year 2017
Abstract The timing of the introduction of new vehicles is an important strategic concern in the automotive industry and a complex decision problem for a variety of reasons. First, due to the use of platform-based planning, shared modules create many interactions between the individual products. Secondly, new product development projects rely on various shared resources. Furthermore, many potentially conflicting objectives must be considered in such a long-term planning problem. We are addressing this problem by presenting a mixed-integer linear programming model for the timing of the introduction of new vehicles, which is building on modelling concepts of multi-project scheduling. Using data from a major German automotive company, we are presenting the computational performance of our model, when solved with state-of-the art solvers, as well as managerial insights.
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