Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 534228
Title Nudge-Ansätze beim nachhaltigen Konsum: Ermittlung und Entwicklung von Maßnahmen zum „Anstoßen“ nachhaltiger Konsummuster
Author(s) Thorun, Christian; Diels, Jana; Vetter, Max; Reisch, Lucia A.; Bernauer, Manueala; Micklitz, Hans-Wolfgang; Purnhagen, K.; Rosenow, Jan; Forster, Daniel
Source Berlin : ConPolicy – Institut für Verbraucherpolitik - p. 142 - 142.
Department(s) WASS
Law Group
Publication type Working paper aimed at scientific audience
Publication year 2016
Abstract This research project analyses the potential of nudges in the area of sustainable consumption focusing on ecological consumption. Nudges are regulatory instruments based on insights from psychology and behavioral economics and are applied to achieve behavior change. In the present report, the concept is defined first. Then, nudges are contextualized in ecological consumer policy. Subsequently, examples are derived from a systematic literature review. This is followed by a criteria-based, stepwise selection of nudges aiming at a deeper analysis and potential application. The selection criteria are the costbenefit ratio of the measure, the legal transferability to Germany, and the acceptance with consumers. The final five good practices belong to the application areas "building and living", "mobility", and "nutrition". Based on discussions at a multi-stakeholder workshop, these nudges are further refined. Finally, concrete implementation scenarios are proposed and suggestions for further action for politics and research are derived.
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