Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 547758
Title Refining the smallholder market integration framework : A qualitative study of Ethiopian pastoralists
Author(s) Tessema, Workneh Kassa; Ingenbleek, Paul T.M.; Trijp, Hans C.M. van
Source NJAS Wageningen Journal of Life Sciences 88 (2019). - ISSN 1573-5214 - p. 45 - 56.
Department(s) WASS
Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2019
Availibility Full text available from 2021-01-02
Keyword(s) Ethiopia - Market integration - Market integration framework - Market participation - Pastoralists

The continued interest in market access and market integration policies targeting small-scale agricultural producers has led researchers to further explore the theoretical underpinnings of these concepts. This study presents an in-depth qualitative investigation into the behavioral consequences of market integration for Ethiopian pastoralists. The findings show that pastoralists further strengthen their strategic connection to the market by the processes of market sensing and market responding, which enable them to offer livestock with the quality attributes demanded by buyers. Pastoralists engaging in these activities typically generate more revenue from the market, thereby improving their livelihoods. They are also more capable of adapting to changes in natural conditions and are more likely to change their lifestyles. These findings imply that policymakers should not only foster the market participation of small-scale agricultural producers, but also ensure that producers align their products with the wants and needs of customers by sensing and responding to their market.

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