|Title||Refining the smallholder market integration framework : A qualitative study of Ethiopian pastoralists|
|Author(s)||Tessema, Workneh Kassa; Ingenbleek, Paul T.M.; Trijp, Hans C.M. van|
|Source||NJAS Wageningen Journal of Life Sciences 88 (2019). - ISSN 1573-5214 - p. 45 - 56.|
Marketing and Consumer Behaviour
|Publication type||Refereed Article in a scientific journal|
|Availibility||Full text available from 2021-01-02|
|Keyword(s)||Ethiopia - Market integration - Market integration framework - Market participation - Pastoralists|
The continued interest in market access and market integration policies targeting small-scale agricultural producers has led researchers to further explore the theoretical underpinnings of these concepts. This study presents an in-depth qualitative investigation into the behavioral consequences of market integration for Ethiopian pastoralists. The findings show that pastoralists further strengthen their strategic connection to the market by the processes of market sensing and market responding, which enable them to offer livestock with the quality attributes demanded by buyers. Pastoralists engaging in these activities typically generate more revenue from the market, thereby improving their livelihoods. They are also more capable of adapting to changes in natural conditions and are more likely to change their lifestyles. These findings imply that policymakers should not only foster the market participation of small-scale agricultural producers, but also ensure that producers align their products with the wants and needs of customers by sensing and responding to their market.