||Consumers prefer their low-calorie products in red
||Consumers prefer their low-calorie products in red, Wageningen World 2018 no. 4, 2018-12-01, http://edepot.wur.nl/466208
||Sensory Science and Eating Behaviour
||Manufacturers often sell their low-calorie products in light blue packaging, but consumers prefer warm, bright colours such as red and orange, as PhD candidate Irene Tijssen discovered.
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