Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 549286
Title Control in the Label: Self-Declared, Certified, Accredited? : On-Pack Consumer Communication About Compliance Control in Voluntary Food Schemes from a Legal Perspective
Author(s) Schebesta, Hanna
Source In: Certification – Trust, Accountability, Liability / Rott, Peter, Springer (Studies in European Economic Law and Regulation ) - ISBN 9783030024987 - p. 143 - 161.
Department(s) WASS
Law and Governance
Publication type Peer reviewed book chapter
Publication year 2019
Abstract In the EU, the number of voluntary food schemes has grown rampantly over the past 20 years. From a consumer perspective, what was initially praised as a solution to the information asymmetry problem of credence goods soon became a problem of itself: consumers do not know what the various food scheme labels mean, and especially whether and how they are subject to compliance control (self-declaration, certification, and accreditation). In this contribution, we argue that it is necessary to examine how messages about compliance control are communicated to the consumer on pack and how they affect consumers, and show that on pack communication of food scheme labels offers significant opportunities for influencing consumer perceptions. Consequently, food businesses are under a legal duty not to mislead consumers and to ensure that information is sufficiently clear, including elements indicating the control a scheme is subject to.
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