Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 550352
Title Is the trend your friend? An analysis of technology 4.0 investment decisions in agricultural SMEs
Author(s) Annosi, Maria Carmela; Brunetta, Federica; Monti, Alberto; Nat, Francesco
Source Computers in Industry 109 (2019). - ISSN 0166-3615 - p. 59 - 71.
Department(s) Business Management & Organisation
Publication type Refereed Article in a scientific journal
Publication year 2019
Keyword(s) 4.0 technologies adoption - Agri-food - Managerial capabilities - Managerial cognition - Managerial perception - Smart agriculture - SMEs

Smart Agriculture and 4.0 Technologies have brought several benefits to agricultural small and medium enterprises (SMEs). Nonetheless, the penetration of such digital technologies is still poor and slow. This study addresses the issue and provides some insights on the reasons related to the still limited adoption of 4.0 technologies within agricultural SMEs. Authors do not simply focus on the adoption per se, but rather devote attention to the SMEs owners/managers' subjective perception of the opportunity behind the technology adoption, and of the incentives or constraints given by the external environment as well as the organizational capabilities as embedded in the owners/managers’ skills and organizational routines. Authors analyze data collected by surveying 96 Italian agricultural SMEs owners/managers, and empirically confirm the relevance of managerial capabilities, managerial cognition, and managerial perception of the external environment for the adoption of 4.0 technologies in agricultural SMEs. The results of this research support the conclusion that organizational capabilities related to the search for evidence-based knowledge by the SME's decision-maker are crucial for the technology's adoption. In addition, we show the statistical significance of the managerial perception of technological usefulness and of the availability of a supporting business environment either in the form of professional services or institutional support, on the technology's adoption. The article ends by discussing the results and highlighting relevant managerial implications.

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