Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 550380
Title A cross-cultural perspective on impact of health and nutrition claims, country-of-origin and eco-label on consumer choice of new aquaculture products
Author(s) Banovic, Marija; Reinders, Machiel J.; Claret, Anna; Guerrero, Luis; Krystallis, Athanasios
Source Food Research International 123 (2019). - ISSN 0963-9969 - p. 36 - 47.
DOI https://doi.org/10.1016/j.foodres.2019.04.031
Department(s) WASS
Consumer and Chain
Publication type Refereed Article in a scientific journal
Publication year 2019
Keyword(s) Aquaculture products - Choice experiments - Country-of-origin - Eco-label - Health claims - Nutrition claims
Abstract

Over the last decade, an increasing number of new value-added aquaculture products made their way onto the European market, as a response to growing demand for healthier diet, and more sustainable and locally produced protein sources. The importance of these drivers of consumer choice for aquaculture products' acceptance paves the way for a relevant reorientation of the European aquaculture industry towards a more consumer-centred approach. This research uses discrete choice experiments to examine the effect of health and nutrition claims, country-of-origin (COO), and eco-labels on consumer choice of new aquaculture products in a cross-cultural context. Three products with different preserving methods have been chosen for the study: fresh (chilled), canned, and smoked product. Results indicate that COO label “produced in own country” together with ASC eco-label function better than the health and nutrition claims as driver of choice. Results further point to the existence of different segments of “nutrition conscious”, “ethnocentric”, “price conscious”, and “eco-conscious” consumers.

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