Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 550976
Title “One Fish, Two Fish, Red Fish, Blue Fish” : How ethical beliefs influence consumer perceptions of “blue” aquaculture products?
Author(s) Banovic, Marija; Reinders, Machiel J.; Claret, Anna; Guerrero, Luis; Krystallis, Athanasios
Source Food Quality and Preference 77 (2019). - ISSN 0950-3293 - p. 147 - 158.
DOI https://doi.org/10.1016/j.foodqual.2019.05.013
Department(s) WASS
Consumer and Chain
Publication type Refereed Article in a scientific journal
Publication year 2019
Keyword(s) Aquaculture products - Consumer perceptions - Ethical beliefs
Abstract

Respecting ethical beliefs of consumers is an important precondition for food manufacturers in their attempt to improve their positioning in the European food market. Based on a cross-cultural survey of 2511 European participants, this research demonstrates how ethical beliefs affect consumer perceptions of “blue” (i.e. environmentally friendly) aquaculture products. The study further emphasises that the positive effect of ethical beliefs on purchase intention operates via an indirect route mediated by consumers’ trust in a product category. Consumer involvement has limited moderation effect on the above relationships. To expand its “blue” business, a key policy recommendation to aquaculture product manufacturers and policy makers is to urge stable and reliable standards of control in environmentally responsible aquaculture production so that consumers can rely on the information source and increase their trust in aquaculture products.

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