Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 551147
Title Evoked Consumption Context Matters in Food-Related Consumer Affective Research
Author(s) Piqueras Fiszman, Betina; Jaeger, S.R.
Source In: Context / Meiselman, H., Woodhead Publishing - ISBN 9780128144954 - p. 545 - 563.
Department(s) WASS
Marketing and Consumer Behaviour
Publication type Peer reviewed book chapter
Publication year 2019
Abstract In this chapter we provide a brief overview of the research using scenarios to evoke context in affective (specifically emotion) research within the field of Sensory and Consumer Science. We then present two case studies that extend previously used scenarios and their application to other affective variables, such as consumption enjoyment. We demonstrate that consumers are capable of using scenarios to evoke complex situations, which involve not only environmental or temporal factors but also behaviors. The potential that these strategies have are then discussed and their advantages and limitations to other approaches such as virtual reality compared. We conclude that the underlying success factor of means of context evocation lies in the familiarity and appropriateness of the imagined situation, which becomes most relevant when collecting affective data in laboratory settings.
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