Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 552025
Title The power of argument : Enhancing citizen’s valuation of and attitude towards agricultural biodiversity
Author(s) Runhaar, Hens; Runhaar, Piety; Bouwmans, Machiel; Vink, Simon; Buijs, Arjen; Kleijn, David
Source International Journal of Agricultural Sustainability 17 (2019)3. - ISSN 1473-5903 - p. 231 - 242.
Department(s) WASS
Forest and Nature Conservation Policy
Education and Learning Sciences
Corporate Communications & Marketing
Regional Development and Spatial Use
Plant Ecology and Nature Conservation
Publication type Refereed Article in a scientific journal
Publication year 2019
Keyword(s) aesthetical value - Agriculture - agrobiodiversity - instrumental value - intrinsic value - motivations - the Netherlands

Agrobiodiversity has been decreasing substantially in Europe. Social scientific research in this area has paid limited attention to how citizens value agrobiodiversity and its decline, and how these valuations can be influenced. We explore the influence of different arguments for enhancing agro-biodiversity, delivered via short movies, on attitudes and behaviour of students, environmental professionals and people interested in nature conservation in the Netherlands. We conclude that information provision does not influence attitudes. However, it does influence values assigned to agrobiodiversity, but not always in the ways we hypothesized. Information about the intrinsic value of agrobiodiversity has the most effects on values assigned to agrobiodiversity. Among students, women and people with a low emotional attachment with agricultural landscapes (‘place identity’ and ‘place dependence’), emphasizing the instrumental value of agrobiodiversity has a counter-intuitive effect. It does not influence the importance of this value but instead reinforces the intrinsic value they assign to agrobiodiversity. The latter finding is at odds with the instrumental biodiversity discourse in science and policy, which, under headings such as ecosystem services and natural capital, aims to mobilize support for nature conservation by emphasizing its instrumental, functional and economic values. Emphasizing the intrinsic value of agrobiodiversity seems more effective.

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