Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 558083
Title Análisis de redes en twitter para la inserción en comunidades : El caso de un producto agroindustrial
Author(s) Aguilar-Gallegos, Norman; Valdés-López, Armando; Muñoz-Rodríguez, Manrrubio; Martínez-González, Enrique Genaro; Santoyo-Cortés, Horacio; Aguilar-Ávila, Jorge
Source Interciencia 44 (2019)2. - ISSN 0378-1844 - p. 75 - 81.
Department(s) Knowledge Technology and Innovation
Publication type Refereed Article in a scientific journal
Publication year 2019
Abstract

The hashtags and relevant content in Twitter, related to the agroindustrial product mezcal were analysed, and the so-called ‘influencers’ were also identified. For doing this, 57.362 tweets were extracted and stored; three networks were built: users-hashtags, retweets, and mentions, which were studied by using social network analysis (SNA). The application of the SNA allowed revealing certain kind of hidden patterns within the social media complex relationships, which can be useful for designing strategies aimed at positioning actors and spread information. The results allow stating that in order to get inserted in the social network, the following should be considered: the use of combined hashtags, the message content kind, including pictures attached, and mentioning the most influential accounts who are embedded in already formed communities.

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